The City Room has the answer:
In Manhattan, they’re asking what happened to the “Pepsi-Cola” sign. In Queens, they’re asking what happened to the “aloC-ispeP” sign. In both cases, the answer is that it has been temporarily dismantled and will be reinstalled nearby. In any case, the Hunters Point waterfront will not lose this distinctive, ruby-red, 120-foot-long, 72-year-old presence.
(Photo via Wired New York)