Monday, December 22, 2008

An incentive to walk

With subway and bus fares going up to like $25 a ride next year, the Post asked some advertising execs for ideas to raise revenue for the city's mass transit system.

Among their 10 ideas:

Free sample with your bag check? Marketers could pay the MTA and NYPD to slip product samples in your bag at any number of security checkpoints. The freebies might even take the sting out of the inconvenient search.

Rat-vertising: There is a veritable army of vermin "brand ambassadors" running through the subway tunnels. Put them to work for your brand!

Vanity metro cards: The best way to express yourself on the subway short of using a can of spray paint. Similar to custom postage stamps, you pay extra to pick out and order your custom card online.

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