[Photo via the Voice]
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What used to be a dingy, run-down bar in a relatively dingy, run-down neighborhood has transformed into a posh lounge destined to draw crowds to Avenue C. Bedlam, named after the first insane asylum in London, opened its doors this past week, offering a new hang-out spot for those who like to feel old-world in a modern way. Non-crazies Sara Jessica Parker, Matthew Broderick, Anderson Cooper, Solange Knowles, and Alan Cumming made it to the opening fete earlier this week. The new bar and lounge captures the mood of late 19th-century parlor life — think Edith Wharton or Robert Louis Stevenson.
Thankfully Bedlam isn’t a showy, out-of-place jewel box of smartness; the flavor of the neighborhood and the former space is retained with the exposed brick wall and original, red vinyl benches. The back room—slated to host private events—still features 40C’s generous-sized bathroom and skylight (in addition to—surprise!—more animal heads).
Creative cocktails like the Sagamore House — named after Teddy Roosevelt’s country house — will be available for whoever’s feeling fancy, but the average hipster can still order their Bud. The new bar has also plucked some top DJs from well-known establishments like Santos, Heathers, Le Bain at the Standard, and the former Mister Black, so expect — dare I say it — bedlam.
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Previously on EV Grieve:
40 Avenue C getting another renovation
Anderson Cooper's boyfriend opening 19th-century cocktail bar on Avenue C