Saturday, November 12, 2011

Naked Pizza bares new sign on East 14th Street

Yesterday, workers put up the sign for the incoming Naked Pizza shop on 14th Street just steps away from Third Avenue... it's the second NYC location of the New Orleans-based company... per the website:

Founded in 2006, based in New Orleans and backed by Mark Cuban and The Kraft Group, Naked Pizza's mission is to revolutionize how we think about fast food. We believe that the product, business model and ethos of the brand will prove that conscious capitalism can make a difference.

Anyway, the pizza is supposed to not make you a fat slob. Per the website (again):

NAKED = Natural: Our dough, sauce and cheese contain no additives, preservatives, colorants or weird chemicals of any kind.
Fewer Calories: We reduce the calories with our multi-grain dough mix and by not adding sugar or butter to the dough or sauce. Our cheese is a great tasting skim milk mozzarella.
Prebiotics: Called an invisible super fiber, prebiotics improve your balance of healthy probiotic bacteria for improved immunity.
Multi-Grain: Our diverse blend of ancestral grain and seeds (more than 10) and selected for maximum nutrients and taste.
Probiotics: Probiotics are health-giving bacteria that live in our guts and essential to a sense of balance. We use a heat-resistant probiotic.
More Protein: Our mixture of multi-grain flours and numerous whole grains boost the levels of important plant proteins. Increasing levels of protein help the body achieve optimal performance and help reduce hunger
Less Fat: No trans fats, no butter, and our 50/50 whole and skim milk mozzarella keeps the fat in check.
Better Taste: When you add it all up, we have created the worlds healthiest and best tasting pizza that can be part of your healthy lifestyle.

If you want to plumpen up, then you'll have to wait until the 5 Napkin Burger opens next door.


Marty Wombacher said...

Better pizza through science? Help me Mr. Wizard! I think I'll stick with Two Boots.

Anonymous said...

Two Boots? That's not pizza.

Lindsay said...

Ewww!!! And it becomes harder and harder to find a decent, NY slice in this city. Keep it simple, stupid!

Marty Wombacher said...

@Anonymous 1:07 PM: Thanks for clearing that up!

Shawn Chittle said...

It looks like a paint store.

Anonymous said...

Mark Cuban is a major douche and the Kraft group owns the Patriots. That's two strikes already. I am going to take a wait and see approach.

Anonymous said...


Morgan Tsvangirai said...

Looks like Wal-Mart's new logo.

Anonymous said...

It's actually not hard at all to find a decent slice in this city.

And god forbid someone try to serve healthier food. I have no idea if their pizza tastes any good, and I may never try it. But maybe it will taste great, and not help turn me into a fat fuck. I suppose I should still avoid it because their sign is stupid and their recipe isn't "simple" enough.

Actually, my beef is that they tore down the remnants of the "Regal Shoes" sign which had been uncovered. I'm not sure how old that sign was, but my research showed Regal Shoes was at that location over 100 years ago.

glamma said...

Look at what Kraft does to cows and then boycott the sh*t out of this place.
Double insult that they came to NY, Pizza Capital Excelsior, with that cr@p.
Take that naked pizza and shove it.

Anonymous said...

Settle down Glamma it ain't the same Kraft you're thinking of.