Wednesday, February 1, 2012

The founder of Pirate's Booty is taking over the Holiday Cocktail Lounge


When we reported that the Holiday Cocktail Lounge was closing, we did mention that the bar was on the February CB3/SLA docket for a new liquor license.

Documents on file with CB offer few details about the fate of the space on St. Mark's Place, but we now know who is hoping to take over the bar: Robert Ehrlich, the founder of Pirate Brands, which makes all-natural snacks including Pirate's Booty, Smart Puffs and Original Tings.


There's not a lot of information on the CB3 forms. The applicants are calling the space a tavern, with hours starting at 11 a.m. ...


There's also mention of a "local regional menu."

What about snacks?


In addition to his healthy-snack empire, Ehrlich operated several cafes in Sea Cliff. We sent an email to a Pirate Brands media representative last night in hopes of getting more information about Ehrlich's plans for the space. So let's wait and see what's in store here...

Also, someone did fax the form to CB3 from Pirate Brands ... in case you were questioning this...

9 comments:

Jeremiah Moss said...

smuh!

this is for real? Pirate Booty Tavern in this legendary, literary space?

Jeremiah Moss said...

according to that Times article about the Pirate Booty cafes, this is how they like to decorate:

"the cafe is washed in vibrant shades of mango and pomegranate and furnished with vintage Grateful Dead posters and about 10 mismatched tables"

glamma said...

i take this as very good news. if we have to lose the holiday, better this guy than some a-hole. i know that place in seacliff - extremely laid back, good vibe.
here's hoping for the best!
Hey Robert Ehrlich, please don't change it too much! (Don't mess with perfection : )

Marty Wombacher said...

Whatever he brings in, it's bound to be big on Talk Like A Pirate Day. Arrrr!

Brodsky Organization said...

It was a large loss for the East Village to lose Holiday, but we can only hope for the best and that Mr. Ehrlich keeps this location as tasteful as his snacks.

Kurt said...

I know one thing that would improve the bar, at least for the bartenders. Make an opening in the bar so they can just lift a section instead of having to crawl under every time they have to get out from behind the bar. I asked Stefan why he didn't have this and he just looked at me like I was crazy.

Goggla said...

Does this mean free bar snacks? I'm kinda hoping the decorate like the interior of a pirate ship. At this point, why not have a Pirates of the Caribbean themed bar, complete with water slide and canons. Maybe Keith Richards will guest bar tend.

Anonymous said...

My kid will love this!

Katrink said...

Sept. 19 2012 - Intl. Talk Like a Pirate Day! Aye me hearties. Let's all don our peg legs and eyepatches and occupy the place. Yarrrr.