In the aftermath of Hurricane Sandy, like all downtown restaurants, we sustained heavy losses due to spoiled inventory and loss of business, and are working with our insurance carriers to see how much we can recover.
In the meantime we have decided to carry a full payroll for our staff for the week that we were forced to shutdown, but in order to do this we need your help.
If you intend to eat at S'MAC at any time in the next year, we ask that you consider putting that amount on a S'MAC gift card and use that card when you come in to eat in the future.
Please consider using S'MAC gift cards to fulfill a part of your Holiday gift-giving this year. And please buy that gift card now rather than wait until later in the year.
Either of these ideas will allow us to collect cash, that you had intended to spend at S'MAC, up front and use it for employee payroll now.
To purchase a S'MAC gift card, please go here.
DNAinfo has a piece on S'MAC's gift-card campaign tonight... Per the article by Serena Solomon, owner Sarita Ekya estimated that her Sandy-related losses were $90,000.
S'MAC, which first opened in 2006, has three locations — East 12th Street, East 33rd Street and a small kiosk on First Avenue and 1st Street — that were not damaged in the storm but were all forced to close. The East Village and Murray Hill locations were shut for eight days and the kiosk for 11 days.
S'MAC also decided to pay workers for the time the restaurants were closed during the hurricane.
However, now the bills have started arriving and rent on the shops is overdue by more than 10 days, she said.