Tuesday, November 14, 2017

Kellogg’s NYC, will be slinging cereal at an all-day breakfast café on Union Square next month


In case you missed this announcement the other day (Thursday!) ... Kellogg's NYC Café is opening its "immersive new brick-and-mortar cereal café and experience" on Dec. 7 near the Barnes & Noble on Union Square.

A few details from the news release:

Anchored by an open-concept kitchen where guests can watch as cereal creations are being made, visitors will be able to select items off the menu or create their unique flavorful combos – including a DIY cereal creation station with ingredients fresh from the Union Square farmer's market.

Aside from bowls of cereal with a choice of milk, the menu includes milkshakes, Pop Tarts and ice cream sundaes.

The Commercial Observer reported that the Café will span 5,000 square feet on the second floor (above the AT&T store) at 31 E. 17th St.

Kellogg's previously operated a pop-up cafe from July 2016 to this past August in Times Square, as the Observer noted.

18 comments:

JQ LLC said...

I never realized that eating cereal with milk and occasionally strawberries and bananas since I was a child made me an artisan.

I had no idea there was a market demo for cereal gourmands. Looks like that condensed overcrowded farmers market has a true reason for it's existence.

Anonymous said...

WTF

Anonymous said...

Yummy! Processed flour with Oodles and oodles of Sugar! I CAN'T WAIT.

Donnie Moder said...

I was brainwashed to eat this processed grain stripped of nutrients and sugar infused stuff as a meal when I was a kid.

Anonymous said...

A nerdy dream come true all set up for geeks

Pinch said...

Is it April 1st ALREADY?🤷🏼‍♂️

Gojira said...

Mmm, Frosted Flakes with artisanal zucchini and kohlrabi crumbles! Whatta concept!

Anonymous said...

I am convinced that commercial grade cereals are practically health hazards, whose only scant redeeming value (maybe) is fooling kids/kidults into consuming small amounts of actual wholesome substances like milk and/or fresh fruit.

Anonymous said...

Agree with what some of the other posters have mentioned here, big cereal is NOT a healthy breakfast or snack but an gateway drug to a lifetime of sugar addition. Union SQ right across from the farmers market is probably the worst possible placement, Times Square would be the right crowd to sell this shit.

The Unknown Perpetrator said...

Union Square is Times Square South.

Anonymous said...

I only eat my cereal while in my underwear so if that's accepted, I'll be there.

Anonymous said...

I'm just trying to imagine what "ingredients fresh from the Union Square farmer's market" go with corn flakes, especially in December. Maybe the upstate NY whisky distillery can help out with this.

Giovanni said...

I’m sure they meant to say they are pairing these cereals with items from the Union Square Holiday Market which opens Thursday. Try the Apple Jacks over Waffles or the Captain Crunch Nutella crepes. I’m getting diabetes just thinking about the possibilities.

Scuba Diva said...

Now if we can just get Cereal Killers to bring their café over to NYC!

Anonymous said...

They're going to have to sell a lot of cereal to pay for the rent. Good luck!

Anonymous said...

I'm obviously not privy to the terms of the rental agreement, Anonymous 8:43pm, but I'd bet that there's a significant discount for being up on the second floor--much less rent than they'd charge for being on the first floor. And probably a good deal less than their Times Square rent.

That being said, I can't imagine ever setting foot in there. I have the technical knowhow to pour my own milk on my own cereal.

sophocles said...

Seinfeld ("Jerry Before Seinfeld") on cereal: It was good until the Cookie Crisp people came along and blew the lid off the whole thing. This is your breakfast, a bowl of chocolate chip cookies. They should call it The Hell With Everything.

Anonymous said...

Tony the Tiger can suck it. That stuff is not healthy, no matter how many "vitamins and minerals" they try to pump into it. Also GMOs.