[EVG file photo]
Major changes appear in store for IHOP Way, aka 14th Street between Second Avenue and Third Avenue.
Per the Post today:
IHOP says it’s changing its name to IHOb, and it will explain why on Monday.
The 60-year-old franchise’s coy announcement was made on Twitter on Tuesday.
“For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb”
Grub Street weighs in on the marketing gimmick here.
This IHOP location opened in September 2011.
14 comments:
breakfast undoubtedly.
Nope, not breakfast, It’s the International House of Biscuits! Peelin’ Potatoes returns to the East Village!
My guess b for "brawls".
It’ll be short for iHobbit, a joint Apple and Lord of the Rings themed restaurant chain
International House of Bullsh^t?
International House of Bagels; if you can't beat 'em, join 'em.
Maybe they'll serve both New York and Montreal-style (à la Black Seed.)
I don't want to read Grub St. it's obvious the one-time decent pancake chain restaurant is pulling some social media stunt with the new and visiting high rolling dimwits populating your town.
Any news that the chain got a liqour permit, maybe the b stands for beer. This might be a job for the night mayor.
It's not a b.....it is an upside down p....so it is still International House of Pancakes.....they are just turning things upside down for a while...like public opinion....or is that buplic obinon?
bankruptcy?
Ooh ihob is acting disruptive
Maybe it’s the International House of Bulimia.
A flipped pancake is still a pancake.
@anon 9:58
You're implying something about Paul Manafort, right?
@DrGecko Paul Manafort is a waffle, and waffles never flip.
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