Monday, November 5, 2018

Pawsitive news: School for the Dogs relocates to larger space on 7th Street



School for the Dogs is up and running in a new East Village location — 92 E. Seventh St. just east of First Avenue.

The dog training center — now with more space as well as a small retail operation — moved here from Second Street near Avenue A.

This recent Instagram post shows how they've grown since the business started in co-owner Annie Grossman's Third Avenue apartment in 2012...

View this post on Instagram

Big news: WE ARE MOVING! On Nov. 1 we will be opening in a new space at 92 E. 7th St., steps from 1st Ave. in Manhattan. It’s double the size of our current studio and has a yard, a spacious shop, a private consultation room, and more features which we are sure will please both our human and canine clients. We can’t wait to show it off to everyone! Thanks, especially, to everyone who funded the Kiva loan that helped make this move possible. (NB: We will be operating our current E. 2nd St. space as an annex for certain services and events for the next few months.) #schoolforthedogs #Sftd #eastvillage #eastvillagedogs #eastvillagelives #lesdogs #manhattandogs #nycdogs #nydogs #nycpuppies #dogschool #dogtrainingnyc #dogtraining #ccpdt #kpactp #eastseventhstreet #nyc #manhattan #nycsmallbusiness #kivaloan #kiva #smallbusiness #femaleownedbusiness

A post shared by School For The Dogs (@schoolforthedogs) on


No. 92 was previously home to the Revolver Salon.

16 comments:

Neighbor said...

Congrats! School For the Dogs has great, caring trainers. It's great to see them expand into a bigger space. Best of luck guys!

JQ LLC said...

Does it have pre-k for puppies?

noble neolani said...

I've said this before and I know this is not a popular stance but the growth of dog centric businesses in the EV is as certain a sign of gentrification as new shiny Starbucks just a few blocks from each other. Think about it, dogs are expensive to keep and take care of properly. Pure bred dogs are all I see these days, gone of the sweet mutts of yesteryear.

Smart retailers know this is one of the few ways to make it work with the high rents and other cost in this neighborhood.
Part of the dog boom I suspect is from the new renters in the their 20's. Many work from home, are by themselves all day and need companionship so they get a dog. They have few friend's and no work colleages. It always puzzled me why they would want such a responsibly at a time in their lives when they should be going out with friends, staying out late and getting away on weekends. This is a growing customer base to market too.

Neighbor said...

You clearly haven't been to Tompkins square dog run recently and see the amazing variety of dogs and people that coexist there. Maybe you should try to embrace some of the attitude instead of spewing this negative garbage.

PatActs said...

Hey Neighbor, I think Noble was merely doing his bit of social commentary, honestly. I didn’t read any negativity spewing, until I read your reaction. It is still an amazingly diverse neighborhood, you are right. And, as Noble noted, many young, home based workers are living here now. If his comments about what he sees and how he analyzes what he sees into hypotheses of the current zeitgeist of a changing neighborhood upset you, well, hmmm, I really don’t know what to say. Oh, I know! Maybe try to embrace a larger vision of coexistence. Extend your accepting and appreciative attitude to your online presence!

Anonymous said...

I support Neighbor's comments. Noble makes grand assumptions that fit Noble's narrative. The proper extension of appreciative attitude would be this - "Good luck with your new business, I hope it works out for you".

noble neolani said...

@Nieghbor
I expecrdt a reaction like yours, you proved my first sentence to be correct.

@PatActs,
Thank you a brilliant response, could not have said it better.

Anonymous said...

Hello Noble! I have lived in the neighborhood for 30 years and dogs have always been popular pets from what I have seen. I do agree that there are more businesses aimed at dog owners now, but that isn't only in the East Village. It's a nationwide phenomenon. People are spending more money on their pets, and people, especially city dwellers, are making an effort to train their dogs. I appreciate any neighbor who tries to curb barking. If you visit Tompkins Square Park, you will see dog owners of all ages in the run. It's the one place in the neighborhood where people of all ages come together and talk, and it's a wonderful thing!

noble neolani said...

@5:36 PM

I had my concerns when I wrote my comments that I would be immediately be attacked by "some" dog owners and I was. A simple observation of the current retail change to more ice cream shops (tourism) and pet product and services reflects the actual makeup of where the neighborhood is going. Pet's are a responsibility and one that is not free, food, vets, and the purchase of a pure bred pet is not cheep. All this says to me the my neighbors have more money than they did several years ago. I know there is still "diversity" in the EV and I cherish my long time neighbors and hope they are not forced out as so many have already by new building owners and big increases in rent. Pure bred dogs are not causing gentrification they are a sign of it though.

sophocles said...

NN: I'm not sure why you choose to highlight dog breeds as a barometer of changing demographics. How many pet shops are there actually in the EV now? Can't be anywhere near the number of noodle shops.

Forget about the dogs, all you had to do was look at the rents and restaurant prices and the people walking around to realize things ain't what they used to be.

Anonymous said...

Hi Noble. I posted earlier and wasn't attacking you. I am sorry if you felt like people were ganging up on you. I was simply sharing my observations as one of the old farts with dogs. I love seeing more dogs and dog people in the neighborhood. There are purebred dogs, but most of the pups around here are mixed breeds. You should stop by Tompkins and chat with some of the dog people. I will take dogs and dog businesses over bars any day. I am sure we can all agree on that!

Anonymous said...

I love having an independent dog-oriented business like this in the neighborhood. It's owned by a woman, too!

Anonymous said...

There are so many generalizations here it’s hard to know where to start. I see the same breeds on the street as I have always seen, with the exception that some people are trading down from larger dogs like German Shepards, Golden and Labrador retrievers and Dobermans to smaller, more manageable comfort dogs like French Pitbulls, Pugs, Chihuahuas and Shitzhus. And many dogowners have office jobs, which is why you see so many dogwalkers and doggie daycare centers.

FYI, here are the five most popular dog breeds in New York City for 2017. There’s nothing gentrified about these breeds:

French Bulldog.
Labrador Retriever.
Bulldog.
German Shepherd Dog.
Golden Retriever.

Anonymous said...

People get dogs because they're home all day and are lonely? No, people get dogs because they love you unconditionally and don't judge you like your neighbors.

Anonymous said...

I don't know who Noble is hanging out with but I am of modest means and I have a dog and I have friends and neighbors who are worse off than me who have dogs. You don't have to be rich or even middle class to have a dog. It's not like having a horse.

Anonymous said...

I don't understand why Noble has an issue with School for the Dogs moving into a bigger space in the neighborhood. It's not part of some chain like Petland or Petco. It's a small business owned by a woman, and it is one of the rare businesses that is doing well. Let's support them and other small businesses in the East Village. I would rather give my money to locals.