Showing posts with label 225 First Ave.. Show all posts
Showing posts with label 225 First Ave.. Show all posts

Wednesday, October 22, 2014

Checkers raises the flag on 1st Avenue



As we reported back on Aug. 25, a Checkers is opening at 225 First Avenue between East 13th Street and East 14th Street.

And now the opening soon signage is up for another NYC location of the burger chain. (In April 2013, Crain's reported that Checkers was going to add another 22 restaurants in NYC by 2015.)

Higher rents forced longtime tenant Gabay's Outlet to leave this storefront for a new home at 195 Avenue A this past summer.

Previously on EV Grieve:
Checkers headed to 1st Avenue

Monday, August 25, 2014

Checkers headed to 1st Avenue


[EVG photo from July]

Higher rents forced longtime tenant Gabay's Outlet to leave First Avenue for a new home at 195 Avenue A earlier this summer.

Work permits at the old storefront at 225 First Ave. between East 13th Street and East 14th Street reveal the new tenant — a Checkers.



In April 2013, Crain's reported that the fast-food chain was going to add another 22 restaurants in NYC by 2015.

A Checkers opened in Tribeca in 2009. There's also a location in Hamilton Heights.

Here's the official Checkers story via the company website:

Checkers & Rally's restaurants were born out of the idea that a bland and flavorless burger was downright bad and that Americans everywhere deserved a better tasting burger — one that was unexpectedly bold, made-to-order and priced at a value that was hard to beat. Founded by experienced foodies with a renegade spirit, both the Checkers & Rally's unique double drive-thru concept, with its over-the-top checkerboard squares, chrome styling, red neon signs and of course the food, was an instant hit. These two new burger experiences were hot, fresh and served with a smile. People were hooked, and the world of cookie cutter corporate burger establishments was about to change.

Arlene Spiegel, a restaurant consultant, said this to Crain's about Checkers:

"I see them filling the space between quick-service-restaurants like McDonald's and gourmet burger concepts," said Ms. Spiegel. But she cautioned that it may be difficult for a suburban drive-thru concept to adapt to an urban market.

Previously on EV Grieve:
After 45 years on 1st Avenue, Gabay's Outlet is on the move