Enchantments is ready to cast a spell in new home on Avenue B

Enchantments is expected to open this week in its new home at 165 Avenue B between 10th Street and 11th Street. (Thanks to Salim for the photo last week!) 

The longtime (nearly 40 years!) occult-themed shop that sells custom-carved candles, incense and books, among other items, left its previous home at 424 E. Ninth St. between Avenue A and First Avenue last month. 

You can check out the Enchanments website and/or Instagram account for exact opening times this week. 

The new outpost is conveniently located next door to the just-opened Hekate Café & Elixir Lounge. 

Glad to see someone finally settling into 165 Avenue B... the last full-time retail tenant here was the excellent junk-thrift shop Waldorf Hysteria, which closed some 15 years ago.

Spellbound: Some love for Enchantments, the city's oldest witchcraft shop

The Guardian checks in with a feature on Enchantments, 424 E. Ninth St. between Avenue A and First Avenue, which has been selling custom-carved candles, blended oils and various herbs and resins the past 34 years.

To some excerpts with owner Stacy Rapp:

The shop does not perform spells, Rapp tells me, after leading me to a quiet backroom away from the heady smell of the incense. The shop provides supplies that people use to perform a spell. Enchantments strictly sells supplies for good magic, Rapp explains, which is one reason to which she attributes its continuing success. The shop puts out positive energy, so positive energy comes back to it, she explains.

And...

Not everyone is charmed by the pink-haired witch of East 9th Street and her egalitarian spiritual musings. People have called the shop in the past to tell employees that they are going to hell and are in league with the devil, says Rapp. When an article on the shop ran alongside photos of Rapp years ago, men would call the shop proposing to marry her in order to save her soul.

Image via the Enchantments website