Photos by Stacie Joy
The collectible sneaker crowd turned out in droves this afternoon for an opportunity to pick up a pair of the Corteiz x Nike Air Max 95 collab (the pink iteration) on Fourth Street and Avenue C, where the corner deli was rebranded as the Corteiz Mart & Deli.
Also turning out in droves: an assortment of law enforcement from various sectors of the NYPD...
See comments — this was always the location. We're told that the sale was initially set for 34th Street and Seventh Avenue, but the location was reportedly switched to the East Village at the last minute (or with enough time to get the signage up).
Shoppers need to pre-register for a wristband for the opportunity to buy a pair of the London-based streetwear brand Corteiz's collaboration with Nike. Sneakers are $399, but $200 in-store today.
There were reports of some pushing and shoving, which likely prompted the NYPD response. (The Citizen app initially labeled this as a "protest.")
And an EVG reader shared an aerial view...
