Wednesday, December 17, 2008

A letter from the editor, EV Grieve



Good morning. I hate the Internet. Also, I have a new url — evgrieve.com. The old url is allegedly supposed to redirect people to the new one. That isn't happening. All the links are dead. I'm so suing Al Gore's ass. I'm hoping this will all get sorted out one of these years. In any event, http://evgrieve.com is what to use from here on.

Oh, why you ask? Why do something as stupid as change your url?

Branding. It's all about branding. Branding and paradigm shifts. Soon, I will be rolling out a chain of fro-yo shops — Grieve Berry. I'll be opening five of them on Avenue A between 12th and 13th.

Plus, on the serious side, it made more sense to use evgrieve.com.

Thank you for reading.
at

7 comments:

  1. JamesChanceOfficialDecember 17, 2008 at 11:58 AM

    Look at you getting all fancy with your own .com name. By the way, I like the Grieveberry idea.

    ReplyDelete
  2. AnonymousDecember 17, 2008 at 12:09 PM

    Thanks!

    And I definitly think there's room in this market for more fro-yo!

    ReplyDelete
  3. Colonnade RowDecember 17, 2008 at 12:53 PM

    Do you realize how much WORK this makes for the rest of us who link to you? Our IT departments are overwhelmed as it is. I bet that didn't didn't cross your mind with all your fancy branding and expansion plans... It took at least 3 seconds for me to change my link thing-y. Oh well, you and Pinkberry - one and the same.

    ReplyDelete
  4. Mykola DementiukDecember 17, 2008 at 1:32 PM

    Yup, 3 seconds, just click the Yes button, that's all it takes...

    ReplyDelete
  5. AnonymousDecember 17, 2008 at 1:49 PM

    Sorry, Kirby. I'm a selfish bastard -- especially this time of year. I cancelled the annual holiday party only after collecting all the gifts for the Secret Santa.

    ReplyDelete
  6. AnonymousDecember 17, 2008 at 5:35 PM

    I was redirected--daydream on 13st and 3rd ave. is really good--try the gourmet toppings-

    ReplyDelete
  7. JillDecember 20, 2008 at 12:11 PM

    I just left a comment on a previous post where I wrote, and then deleted this sentence: "I look forward to visiting your new frozen yogurt store opening up in one of the 21 closed stores on Ave. B." I deleted it because I thought the joke wouldn't come through in a comment, and then I scrolled down and read this. As they say, great minds...

    Now can you please come over and fix all my broken links? I don't have time to figure it all out. Plus, you will mess up my analytics being that you are the 4th highest sender of people to my blog this month. Usually you are 2nd but then eater and city room came in and changed it all up.

    ReplyDelete

Your remarks and lively debates are welcome, whether supportive or critical of the views herein. Your articulate, well-informed remarks that are relevant to an article are welcome.

However, commentary that is intended to "flame" or attack, that contains violence, racist comments and potential libel will not be published. Facts are helpful.

If you'd like to make personal attacks and libelous claims against people and businesses, then you may do so on your own social media accounts. Also, comments predicting when a new business will close ("I give it six weeks") will not be approved.