The new wave of markerting...?
And previously.
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That area is desperate for a normally priced supermarket, so I think this is a good idea and a good location to try to pursue some competition for "Palladium Joe's" (which is what I am trying to get everyone to call it so we don't forget about from whence they came). I started out with "Trapper Joe's", but it fed into my normal negativity and reminded me too keenly of how horrible I feel every time I go in there. Palladium Joe's makes me feel nostalgic and happy.
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