I was skimming over an article in Gourmet (no snickering!) on vegan bakeries ... and this passage about BabyCakes, on Broome Street between Orchard and Ludlow, jumped out at me...:
Since opening on New York’s Lower East Side in late 2005, it has enjoyed great success among vegans and non-vegans alike. BabyCakes reportedly grossed $1.2 million in sales last year, and, thanks to a significant number of customers whom McKenna describes as “celebrities who aren’t even vegan but [are] health conscious,” will open a second Los Angeles location in the spring, right around the time the BabyCakes cookbook is scheduled to hit shelves.
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