Monday, June 17, 2013

About the 'Northwest East Village'


[Rendering on East 13th Street in the Northwest East Village]

The real estate section of the Times had a piece yesterday on the Jefferson, the incoming condoplex that replaced the Mystery Lot along East Thirteen Street near Third Avenue... in particular, the Times explores the Jefferson's claim that the building is in the "Northwest East Village."

With the new name, the team building the Jefferson may be trying to freshen the image of the area, which is lined with aged brick tenements and has been more gentrification-proof than other East Village enclaves.

Or, like other marketing tactics, the renaming could serve no more serious purpose than to draw attention to the building.

“We were being a little funny, because we know it’s never going to catch on,” said Michael Barry, the president of the Ironstate Development Company in Hoboken, N.J., which is working with SK Development and CB Developers on the project.

Anyway, everybody knows that this is Midtown South.

Previously on EV Grieve:
City approves new building for Mystery Lot

The last days of the Mystery Lot

Before it was the Mystery Lot

The Mystery Lot developers using famous dead comedians to sell condos at The Jefferson

The Jefferson reveals what '21st Century living in the heart of Olde New York' costs
at

10 comments:

  1. abfusJune 17, 2013 at 8:11 AM

    I know we all have fun mocking the whole "Midtown South" thing, but just to be clear it's more of a term for commercial real estate professionals than anything else. It's just meant to classify the area between traditional Midtown offices and Lower Manhattan for statistic-keeping purposes. And it's been in use for at least the last decade.

    No matter what single name you use to refer to the area that encompasses Madison Square Park, Flatiron, Gramercy, Chelsea, East Village, Greenwich Village, West Village, Soho and Tribeca you're bound to ruffle some feathers. So why not Midtown South?

    ReplyDelete
  2. abrodJune 17, 2013 at 9:05 AM

    "the area ... has been more gentrification-proof than other East Village enclaves"

    Not no mo' thanks to the very development they're writing about

    ReplyDelete
  3. GojiraJune 17, 2013 at 10:22 AM

    So does that mean 14th Street between B and C will become the Southeast East Village?

    ReplyDelete
  4. shmnycJune 17, 2013 at 10:33 AM

    Northwest East. I like that.

    ReplyDelete
  5. AnonymousJune 17, 2013 at 10:39 AM

    I prefer Upper West East Village. It sounds less...well, you know.

    ReplyDelete
  6. AnonymousJune 17, 2013 at 10:42 AM

    I heard that area was Murray Hill South, no?

    ReplyDelete
  7. AnonymousJune 17, 2013 at 11:04 AM

    When do the bodies start floating up to the surface, crashing through the floors?

    ReplyDelete
  8. GiovanniJune 17, 2013 at 11:42 AM

    Actually that area is known as Northern BroHo, or NoBroHo, which is anything north of Tompkins Square Park (aka (ToSquaPa), south of WooHooVille, formerly known as Stuyvestant Town, and east of Occupy FarmVille (aka OccuFarm), formerly known as Union Square. Hope that clears thing up.

    ReplyDelete
  9. AnonymousJune 17, 2013 at 1:41 PM

    "It sounds less...well, you know."
    this made me laugh out loud....

    ReplyDelete
  10. DrBOPJune 17, 2013 at 9:40 PM

    NoBroHo........

    .....GIOVANNI....

    .......STOP!!!

    You're killin' me here :+)))

    ReplyDelete

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