Tuesday, June 4, 2013

Kiehl's now has its own Captain America comic


[Via Kiehl's/Marvel Comics]

Kiehl's has hooked up with Marvel Comics for its own Captain America: Transformation & Triumph comic book, USA Today reported yesterday.

Apparently Kiehl's president Chris Salgardo is a big comic book fan/geek and reached out to Marvel about a partnership.

The comic is available in the store and online to coincide with the launch of a "Heavy Lifting" moisturizer, an anti-aging skin treatment for men.

And the plot (of the comic book, not the anti-aging skin treatment for men):

Written by William Harms and featuring artists Angel Unzueta and Ty Templeton, the story takes place in Cap's past but also his present, where he battles Cobra, a member of the Serpent Society, attacks the original Kiehl's store at 3rd Avenue and 13th Street ... thinking that the remnants of the old super-soldier serum are in the basement.

Not to spoil it, but Cobra eventually has to move after a developer buys his building and terminates his lease.

Oh! And a look at the comic book ...

Kiehl's Captain America Exclusive Preview

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1 comment:

  1. AnonymousJune 4, 2013 at 11:40 AM

    Captain America or not, he's going to get hit by a car voguing in the middle of third avenue.

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