Friday, July 26, 2013

Jupiter 21's mail campaign



A reader shared this Jupiter 21 marketing brochure that he randomly received in the mail yesterday... (did you receive one?)

It touts the amenities at the new luxury high rise on Second Avenue and East First Street, which, according to this brochure, is located in Noho...



Funny that this address wasn't considered Noho before this...
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9 comments:

  1. James C. TaylorJuly 26, 2013 at 9:24 AM

    Yep. I got that in the mail. Apparently it's in NoHo. I immediately threw it in the recycling.

    ReplyDelete
  2. GojiraJuly 26, 2013 at 9:57 AM

    Maybe the promo writers for this monstrosity and those for the Jefferson should square off; the Jupiter mailing placing it in Noho suggests the EV is not cool enough to contain an edifice of such magnificence, yet those of the Jefferson posit the exact opposite. Bring it on!

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  3. Ken from Ken's KitchenJuly 26, 2013 at 10:39 AM

    It won't be considered Noho by anybody except Jupiter 21 PR flacks and snobs living there.

    ReplyDelete
  4. robJuly 26, 2013 at 10:44 AM

    From the brochure: "Defined as a retail mecca for more than a century, the luxury address' posh neighborhood is a hub of the world's best clothng, furniture and food shops" -- destroy the past, then claim it as a heritage. Pimp history for a whore. I wonder if the copywriter feels clever or disgusted.

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  5. Glenn BelverioJuly 26, 2013 at 12:13 PM

    I got it too. I was thinking that maybe The New Yorker sold them their subscriber's list. "Posh neighborhood"?!? Who is going to fall for that?

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  6. Movin' On Up To The Northern HoJuly 26, 2013 at 12:31 PM

    NoHo extends up through Quebec to the Northwest Corridor, what's your problem folks?

    And don't get me started on SoHo, but it gets very, very cold down in Antarctica.

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  7. SinestraJuly 26, 2013 at 9:29 PM

    Right on, Rob. It's obnoxious the drivel these RE developers come up with. It would be funny if it wasn't so lame.

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  8. introspectivenarwhalJuly 27, 2013 at 5:50 PM

    I also noticed there wasn't *any* mention of prices–which of course mostly likely means, as my dad says "If you have to ask you can't afford it"

    ReplyDelete
  9. AnonymousNovember 22, 2013 at 8:41 PM

    Grieve - do an update - I just got a new one in the mail that says "East Village" instead of NoHo in the same spot! Ha!

    ReplyDelete

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