Wednesday, September 16, 2015

Out and About in the East Village

In this weekly feature, East Village-based photographer James Maher provides us with a quick snapshot of someone who lives and/or works in the East Village.



By James Maher
Name: Kim Gallagher
Occupation: Owner, Unleashed Pet Spa
Location: 218 Avenue B (between 13th and 14th)
Time: 2 p.m. on Sept. 2

I’ve lived all over the country. My father was in the record business and he started in a really tiny market and he aspired to get to the biggest one, which is obviously Manhattan. So we went from tiny city, to bigger city, bigger city, until he ended up in Manhattan.

I moved into the East Village in 2004, via the West Village. I had a friend who lived over here and every time I visited him I was so jealous. We would walk around and it felt like a neighborhood and a community. At that time, I didn’t feel the same way about the West Village, so we made the decision to jump ship and come over here. I had moved so much. I had never lived anywhere for very long, and it was the first time that I ever felt part of the neighborhood and part of the community. I’m never going to leave.

I started Unleashed seven years ago, in 2008. I was actually in the corporate world. I was a pharmaceutical rep. My husband died, which was obviously traumatic and I went through this big thing where I quit my career and questioned everything I was doing and why I was doing it, and kind of wandered for a bit. I then decided… I felt that I was taking from people and I wanted to do something that made people happy, so I wanted to change everything about my life.

That’s what gave me the idea to open a dog spa. I have two dogs of my own and they played a big part in the idea to open a grooming shop because I couldn't really find a place to take them. I also noticed there was a need for it. I live on 12th Street between A and B and I had heard the rumors that Stuy Town was about to allow dogs and there was really nowhere in the neighborhood to get your dog groomed. This place had been an ice cream store and it was 500 square feet. It seemed like the perfect spot.

It was scary because I did it on my own. My son designed the logo when he was 13. I had never owned my own business and I did everything myself. During the first year, days would go by where nobody came in, but as time went on things progressed and it got busier and busier. It got less scary and each day I learned something new and kind of just grew with it. It eventually became much easier and much more fun. I feel like we’ve become part of the community as a whole and especially the dog community.

Petco just opened a boutique store [on Second Avenue] and their sign says Unleashed and then sideways very small it says, by Petco, and in big letters it says Dog Wash. The sign reads, Unleashed Dog Wash. We’re Unleashed Spa. My fear is that it’s going to create a lot of customer confusion.

I think that people are finally beginning to frown upon these big corporations, who are hiding the fact that they’re a big corporation. I live in this neighborhood. We’re part of this neighborhood and community and continue to work that way. I’m not quite sure what to do about it. They have all the money in the world and I have one location. My son and I both own the store now. It’s just the two of us.

In the East Village we’ve been so lucky to have so many small, independently owned shops, and the only way we’re going to keep them is if we are loyal to them — if we go out of our way to make a point of shopping at them. Stick to those mom-and-pop shops. Keep the small businesses in the East Village alive. It’s so important.

James Maher is a fine art and studio photographer based in the East Village. Find his website here.

17 comments:

afbp said...

kim is GREAT--we have been happy customers since 2012 :)

Anonymous said...

The Unleashed Petco on 2nd Ave only has do-it-yourself dog washes for $10.00.
They said they are not offering dog grooming because they don't have a license or
licensed groomer. The also will not wash your dog for you, strictly do-it-yourself.
I totally get the name thing, wondered about that myself.

Anonymous said...

Surely if it were the other way around, with Kim's Unleashed establishing itself after Petco's, Petco would be suing her for trademark infringement faster than you could shave the burrs off a dog's ass, and for precisely the same reason Kim mentions here: customer confusion.

102415 said...

I'm so glad to hear about you I need a groomer.

Anonymous said...

Agree with 11:32. Any lawyers out there to give Kim some advice? Seems like this one's clear-cut. Petco shouldn't be using the same name.

Anonymous said...

I get my dog groomed at Unleashed—nice people, reasonable prices, and my dog always looks great afterward. I hope they have success in the neighborhood for many years to come!

Anonymous said...

have been using Unleased since we got our rescue 2.5 years ago. Always happy with them. Hope this little feature gets them even more business.

Anonymous said...

http://smallbusiness.foxbusiness.com/legal-hr/2011/02/03/handle-trademark-violation-small-business/

Tater said...

Been getting my spa on at Unleashed for years & always getting complements on my soft, white coat. Kim and her team are the best!!

Scuba Diva said...

I would always rather use this spa than a corporate chain; the only reason I don't get all my animals groomed at Unleashed is that I've been loyal to Evelyn at Doggie Dearest on 5th street for about 20 years.

That said, my longhair cat Stacy still looks great with her lion cut—three weeks later!

Anonymous said...

I came here for years with my Golden Retriever Duncan he passed away the end of June. The service was great Duncan hated being dropped off anywhere but a smelly dog could not be.I wish I was still walking here for his grooming I wish it more than anything...

Scuba Diva said...

At 7:02 AM, Anonymous wrote:

I wish I was still walking here for his grooming I wish it more than anything...

John, I miss Duncan too; I hardly recognize you without him! So sad; he was irreplaceable.

xootrman said...

This woman is great! I much preferred her as MC at the Tompkin's Sq Pk Dog Run Halloween event with the big guy in drag than the corporate version that we have now.

Ann8thSt said...

Kim is fantastic, she's woven herself and her business into the fabric of the neighborhood. I took my two in for grooming on my birthday a few years back, which happens to be Valentine's Day. I told Kim to be creative with Kirby, he's got a canvas of white, smooth fur on his hips, and she stenciled the most adorable, bright red heart on his left side. It was adorable.

And I am so very sorry to hear about Duncan's passing Anonymous 7:02 AM.

Anonymous said...

Any law students want to do some resume boosting pro bono work? Here's your chance! It's an open and shut case :)

Anonymous said...

Then after Petco is made to stop stealing Kim's biz name; get paid by writing a book about it - full of the quirky characters, late night meetings at adorable nightspots, and grateful hounds that you're bound to encounter in your quest!
"Unleashed: How I Took On The Big Dogs And Found My Inner Wolf"
Coming soon to a theatre near you :)

Anonymous said...

Would be easier to ask them to put up large Petco sign before Unleashed than to change Unleashed name, which has been used by Petco at other locations for quite some time (though evidently without "Wash"). Whether it's an open and shut case depends on trademark law, whether name was previously registered, and a number of other factors. Law students couldn't represent Kim unless they are supervised by an atty because they don't have a license to practice law. Best to call NYC or NY Bar Association for a referral.