There's been work going on inside the New York Central Art Supply's former warehouse space on 12th Street between Third Avenue and Fourth Avenue.
Yesterday, the signage went up for the new tenant: Switch, described as "New York's First Playground." (Also, "Forget the gym. Come play.")
There's a website where you can sign up to receive more info.
According to the Commercial Observer, Switch Playground is a South Africa-based group fitness concept. The company is opening a location in Soho too.
Its website says that Switch "combines carefully selected aspects of cardiovascular training, functional training, boxing, plyometric training, core stability and power-flow yoga to create a perfectly balanced playground for the body and soul." They have two locations in South Africa.
Here's a sneak preview of Switch life...
And we need to add this to the list of EV gym options...
There will be lots of pulsating music, ripped guys with tattoos encouraging you to kick, jab, and jump, spontaneous spins and flips, and whatnot...
ReplyDeleteBarf!
ReplyDeleteThis video is hilarious! The music, the muscle heads, the weird visual effects. Who shot this thing? It so doesn't feel like 2016.
ReplyDeleteBarf is right. Reminds me of the upscale gyms in the city where some of the patrons show off their bodies and expect everyone near to worship them. No thanks.
ReplyDeletejust tell me when the bar will open
ReplyDeleteJust had a mini seizure from the video.. and got a little scared..
ReplyDeleteI feel like the last gym rat on earth who just likes to run on the treadmill, do some bodyweight shiz (ya know, pushups, planks), and lift and do squats with some weight, ALL BY MYSELF. I do not ever want to be on a "team" with:
ReplyDeleteguidos (can I still say that?) who can go from manic, "motivational" clapping to 'roid rage in 0 > 60
superfit dudes in their 50s with dubious tattoos and something weird to prove
younger dorky dudes who point fingers in people's faces a lot (and probably yell WELCOME TO THE GUN SHOW, etc.)
overly intense instructors who would have you believe that you are fighting for your very soul in their classes
people who pedal ridiculously fast on spin bikes whipping their heads about, giving themselves neck sprains
sorority girls with poor form flinging 3-lbs hand weights up and down in the name of "not wanting to get bulky"
the DJs, the bros with the funky-fresh 1992 hip-hop moves, any person throwin' SWITCH GANG SIGNS IN YO FACE
It's like Thunderdome for very fit dweebs.
What, no ball pit for one-on-one combat? What kind of playdate can you have without that treat?
ReplyDeleteLooks hellish! Poor things, they do not know what play is.
ReplyDeleteMaybe it's actually a video from The Onion?
The anti-Dolphin. I still miss that place.
ReplyDelete@10:08am: VERY GOOD!! You nailed it!
ReplyDeleteBecause there's nothing more important in the world than impressing total strangers with your tight, sweaty body.
ReplyDeleteSo, a gym.
ReplyDeleteRight, we've gone from art warehouse to gym - that gives you a very accurate assessment of how this neighborhood is headed. That, and tearing down buildings on 11th St. for a frat-house hotel.
ReplyDeleteSoon we won't be "midtown south" - we'll be "shit town central" and "shit town central" will at least truly reflect what this area has become.
So depressing.
ReplyDelete