Sunday, March 28, 2021

And now, YOUR NEW RITE AID SIGNAGE ON 1ST AVENUE

After weeks of anticipation, the new Rite Aid signage/brandage has arrived at the outpost on First Avenue and Fifth Street. 

As you can see, gone are the blue and red chevron color blocks (sob!) with a new blue and green (Seattle Seahawks-esque) logo that includes a graphic of a mortar and pestle with an herbal sprig. 

This "integrated rebranding effort is part of Rite Aid’s RxEvolution strategy ... to transform the company into the leading whole health destination that treats mind, body and spirit," per a press release.
at

12 comments:

  1. GiovanniMarch 28, 2021 at 11:52 AM

    Every time I see this new logo I see 'Write Aid."

    ReplyDelete
  2. JAMESMarch 28, 2021 at 11:53 AM

    Bet you it's still crowded and slow-moving anyway!

    ReplyDelete
  3. AnonymousMarch 28, 2021 at 12:48 PM

    Do you think that they will lower their prices as part of their treatment of the body, mind and sprit?

    ReplyDelete
  4. AnonymousMarch 28, 2021 at 1:25 PM

    Liked it better before, this looks dead.

    ReplyDelete
  5. AnonymousMarch 28, 2021 at 3:34 PM

    yes!!! look's so good!!

    ReplyDelete
  6. AnonymousMarch 28, 2021 at 6:20 PM

    It's beautiful. :)

    ReplyDelete
  7. AnonymousMarch 28, 2021 at 7:38 PM

    *****LAME*****

    ReplyDelete
  8. AnonymousMarch 28, 2021 at 7:47 PM

    I like how you can see the ghost of the old logo behind it....fantastic paint job they did to cover it up.

    ReplyDelete
  9. AnonymousMarch 29, 2021 at 8:03 AM

    I liked how sparrows would make nests in the “e” in the old one.

    ReplyDelete
  10. TrixieMarch 29, 2021 at 10:11 AM

    I wonder how long the murals will last though? They don't seem to match the integrated rebranding effort. I will always have a soft spot in my heart for that location because that's where I'm getting my Covid-19 vaccinations. My 1st dose was handled very well, low-key, efficient, really rather pleasant overall, and I felt like hugging my pharmacist after she inoculated me, she's my hero!

    ReplyDelete
  11. AnonymousMarch 29, 2021 at 10:27 AM

    I can't believe I'm saying this, but I preferred the red sign (and the house sparrow nest was a nice touch).

    As long as the mural remains, that's all that matters.

    ReplyDelete
  12. AnonymousMarch 29, 2021 at 12:57 PM

    eleven comments about a sign.

    ReplyDelete

Your remarks and lively debates are welcome, whether supportive or critical of the views herein. Your articulate, well-informed remarks that are relevant to an article are welcome.

However, commentary that is intended to "flame" or attack, that contains violence, racist comments and potential libel will not be published. Facts are helpful.

If you'd like to make personal attacks and libelous claims against people and businesses, then you may do so on your own social media accounts. Also, comments predicting when a new business will close ("I give it six weeks") will not be approved.