Marcus Antebi, the founder of Juice Press, is debuting a new pop-up concept called goodsugar™at 21 E. First St.
The plant-based, wellness cafe is now part of the Kollectiv space here between Second Avenue and the Bowery.
Here's more about the concept via a goodsugar rep:
• Moving beyond Juice Press, goodsugar will concentrate on eliminating single-use plastic. Products will be sold in reusable containers that can be returned for loyalty points, creating a closed-loop system we hope to see replicated by every cafe, restaurant, and juice bar in the world.
• Cold-pressed juice will be the freshest available anywhere, mixed and served on-demand rather than being stored for days in a fridge or HPP'd to extend shelf life for 3 months.
• goodsugar offers organic vegan cooked foods, hot soups, fresh salads, and baked goods (free of gluten and refined sugars).
Antebi opened the very first Juice Press one block to the east on First Street near First Avenue in 2010. While that location has closed, there are more than two dozen in the city. Antebi, who also has a goodsugar book and podcast, left Juice Press in 2019.
Hours for goodsugar: Tuesday through Sunday from 10 a.m. to 6 p.m. Find the menu here.
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