Showing posts with label The Jefferson. Show all posts
Showing posts with label The Jefferson. Show all posts

Monday, March 25, 2013

Retail space for The Jefferson is also moving on up



The Jefferson's retail space on East 14th Street near Third Avenue is shaping up, as you can see now that the scaffolding and stuff has come down...



There are two spaces available, as we've pointed out previously here ...



Here's the official retail listing...


In the renderings, the two available storefronts are called "Dapper Drake" and "Karmic Koala."

Also, a different broker has the listing for the currently-empty 212 E. 14th St. space, former home of the Super Saving Store, which closed in June 2011. (It was no Dapper Drake, but...)

Previously on EV Grieve:
City approves new building for Mystery Lot

The last days of the Mystery Lot

Before it was the Mystery Lot

The Mystery Lot developers using famous dead comedians to sell condos at The Jefferson

Thursday, February 28, 2013

The Jefferson is moving on up



EVG Facebook friend Nick Solares shared the above photo from yesterday showing how quickly the newly christened development called The Jefferson is rising at the former Mystery Lot off East 14th Street and Third Avenue ... (Find more of his photos here.)

Meanwhile, Nick shared these two photos from the former enclave of 18th and 19th century charm Mystery Lot...





Previously.

Monday, February 25, 2013

Ads for The Jefferson mock your crummy apartment

Last Wednesday, we noted the new ad campaign for The Jefferson, the condo going up now at the former Mystery Lot... we saw the ads on the East 13th Street side plywood ... there are also a few different ads now on the East 14th Street plywood ... such as!



...and...



The last one there is likely meant to be playful... like those Manhattan Mini-Storage ads that read "Why leave a city that has six professional sports teams, and also the Mets?" Still. Really?

Previously on EV Grieve:
City approves new building for Mystery Lot

The Mystery Lot likely facing a luxurious end

The last days of the Mystery Lot

Before it was the Mystery Lot

The Mystery Lot developers using famous dead comedians to sell condos at The Jefferson

Wednesday, February 20, 2013

The Mystery Lot developers using famous dead comedians to sell condos at The Jefferson

As you know, the Mystery Lot, the long-empty weed-filled lot off East 14th Street near Third Avenue, will soon be home to an eight-story, 83-unit luxury condo building.

For years, the land here was home to the Jefferson Theatre, which opened in 1913 as a B.F. Keith's vaudeville theater. The Cinema Treasures crew believe the Jefferson was in operation until 1977, when it ended its run as an XXX theater showing fare billed as "the adult film bonanza" for $1.99. The abandoned theater was demolished in 2000, and The Mystery Lot was born.

[Undated photo via]

Last night, a reader passed along a poster on the plywood outside the construction site, which shows how the new residences are being marketed.


Yes, you, too, "can live on a site once inhabited by W.C. Fields, Mae West, the Marx Brothers, Burns & Allen, Milton Berle and Jack Benny!"

This pitch will likely appeal to my grandmother, though can't say the same for your average condo buyer looking for private rooftop cabana terraces, a feature of six of the deluxe spaces.

There's also a teaser site now where you can register for information on "21st Century living in the heart of Olde New York."



Per previously released materials, shared building amenities include a library, fitness center, residents and business lounges, and a rooftop terrace with an outdoor kitchen. Perhaps there will even be Marx Brothers Film Festivals on the roof.


Find more on the old building's history at Jeremiah's Vanishing New York.

Previously on EV Grieve:
City approves new building for Mystery Lot

The Mystery Lot likely facing a luxurious end

The last days of the Mystery Lot

Before it was the Mystery Lot

More marketing and branding for The Jefferson



Aside from playing up the historic elements of the land here off East 14th Street near Third Avenue... where the Jefferson Theatre once stood...



The incoming Jefferson condo features an array of marketing messages... like that you can "live funky but chic" ...



...that the neighborhood is a "cultural magnet for artists, actors, musicians, writers and entrepreneurs" ...



...that the East Village is "America's original bohemian enclave... the birthplace of cool" ...



All something to remember while using the technogym equipment and roof-top BBQ ...



What do you think of this marketing campaign?