Trash Station

This is the scene that greeted passersby on Saturday morning in front of the new Yogurt Station on St. Mark's Place.



Someone ripped open the store's trash bags and dumped the contents, well, everywhere. Random tomfoolery? Or a message from unhappy locals fed up with crap like FroYo shops opening every 12 feet?



The store also received a $300 tickets for the mess.

Yogurt and cherries on St. Mark's Place

In case you haven't already made this connection...

One small step...

From Hunter-Gatherer: Six-month-old dessert place OKO on First Avenue (Momofuku Place) is closed for "renovations" after opening six months ago....

Noted

From the Strong Buzz via Eater:

If you’ve had enough of Red Mango, Flurt, YogoMonster and the dozen or other Pinkberry clones that have opened at warp speed around town, it’s time for you to check out Daydream, Union Square’s newest chef-driven frozen yogurt shop.
Owned by Gwen Butler and partners, the shop is fashioned like an old-school ice cream parlor with elegant Italian celeste marble tables and counters, walls and ceiling painted as a windswept blue sky, dark tiled flooring and glossy white high wood wainscoting.Their yogurt is prepared in four flavors from live cultures: green tea, pomegranate, and two styles of plain—one is low-fat with a creamy texture and the other is a light-textured nonfat ($3/$5/$6 for plain flavors, $4/$5/$7 for flavored yogurts).
But the hook at this shop is the toppings (30-85 cents each) which are all made in-house by chef Greg Pena (and some by Ian Russo) like butter rum crunch, peanut butter crumble, and chocolate covered pretzel bits. More unique toppings include infused and spiced wild honeys, organic fruit dust, dehydrated espresso, milled flax seed, honey roasted wheat germ, and chocolate block shavings grated to order. All their nuts are double-roasted for extra flavor, and we toast our coconut as well. Coming soon, they’ll be serving "moffles" which are mochi waffles.

Previously on EV Grieve:
Dare to Daydream! -- and eat Fro-Yo

Scene in Stogo

Blogger, seeing what has become of A. Fontana Shoe Repair at 159 Second Ave. at 10th Street and unable to resist the pull of curiosity, steps out of the cold and into the ice cream shop. The door is open. A cashier stands behind the counter while a woman, bundled into sweaters, browses the flavors. The owner, a salt-and-pepper, Pacific Northwesty kind of guy, puts up his hands.

Owner: 10 more minutes. We’ll be open in 10 more minutes.

Blogger: OK. I was just wondering, I’m a blogger. I write about new places. And I was wondering what Stogo means. Are you Swedish?

Owner: The ice cream is all organic.

Blogger: I thought maybe it was Swedish, with the name Stogo. Sounds kind of Swedish. Where is it from?

Owner: We use agave instead of sugar. But we’re not really open yet. 10 more minutes.

Blogger: Is this the only store, or are there more?

Owner: This is the beginning of a business. Please. We’ll be open soon. 10 more minutes. Please. Please.

Blogger exits back into the cold, wondering who would open an ice cream shop in December, around the corner from a dozen other fro-yo and ice cream shops, and wishing for the perk of a free sample.

Stogo is a go

Well, now! Stogo, which took over the former A. Fontana Shoe Repair at 159 Second Ave. and 10th Street, is now apparently ready for action! A tipster writes:

It wasn't open when I went by, but all the paper was down and everything looked ready for business. The signs inside say it's an organic, gourmet, dairy-free ice cream place. It looks like every other boring fro-yo joint, with space-age white stools and blonde wood. Very swedish -- like Ikea.

Previous Stogo coverage on EV Grieve here.

Dare to Daydream! -- and eat Fro-Yo

As we previously noted, the glassy condo at 110 Third Ave. between 13th Street and 14th Street is getting a Fro-Yo shoppe to go along with its Bank of America branch. That Fro-Yo shoppe is now open as of Saturday. [UPDATED: It actually hasn't opened just yet...Grub Street reports that it will open later this week, pending delivery of equipment.]




The sign at this space originally said (warned?) that a Double Fraiche Fro-Yo was opening. Instead, it's a Daydream. Update: Oops part duh! Didn't realize Daydream was the winning pick from a Grub Street reader....Read about it here.

For further Fro-Yo reading on EV Grieve.

Not to mention the many fro-yo shops...

From a New York Times article today titled "Some tourists don't need advice":

A young couple from Zaragoza, Spain, said that what made their trip was the decision to stay in the St. Marks Hotel in the East Village, as opposed to a more traditional Midtown location. “The St. Marks is not a grand hotel,” said Jesús Longares, a 32-year-old engineer. “But it is in a fascinating area. There are many contrasts. You can see a store specializing in comics, and then a boutique for Goths.”

An EV Grieve FYI -- in case you were going to buy a shitload of FroYo today at 16 Handles

The fro-yo wars will be getting ugly (and pricy!)

AdAge.com delves into the competitive world of marketing frozen yogurt.

Red Mango is throwing down the gauntlet in the "authentic frozen yogurt" wars. The chain has hired the Richards Group, Dallas, in a seven-figure deal to create online, in-store, public relations and event marketing. Print and outdoor work will likely be added in 2009.

The chain's announcement comes just weeks after news that archrival Pinkberry hired branding firm Bulldog Drummond, San Diego.

EV Grieve's complete Fro-Yo library.

Speculating about the future of 159 E. Second Ave.

We've been keeping our eye on 159 E. Second Ave., the hallowed ground that was home for 27 years to the beloved A. Fontana Shoe Repair. There has been lots of activity there.  A tipster reported last night that the plywood was down, though the windows are still covered with paper. This is what we spotted earlier with our special spy-cam:



Sure, we could just do a little reporting and find out what's going in here...but let's just wildly speculate!...Because no matter how ridiculous our guesses, we probably won't be too far off! Based on the kitcheny-type wares, I'm going with a high-end dessert shop. Because this area desperately needs more dessert places!

At least there's good news at the tailor shop next door, as Jeremiah reported.

No, really? Seriously? SERIOUSLY?!

At 110 E. Third St. You can't make this stuff up.




So that glassy condo at 110 Third Ave. has a frozen yogurt shop and Bank of America branch in its adjacent retail space. Seems about right.