Wednesday, October 8, 2008

The fro-yo wars will be getting ugly (and pricy!)


AdAge.com delves into the competitive world of marketing frozen yogurt.

Red Mango is throwing down the gauntlet in the "authentic frozen yogurt" wars. The chain has hired the Richards Group, Dallas, in a seven-figure deal to create online, in-store, public relations and event marketing. Print and outdoor work will likely be added in 2009.

The chain's announcement comes just weeks after news that archrival Pinkberry hired branding firm Bulldog Drummond, San Diego.


EV Grieve's complete Fro-Yo library.
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2 comments:

  1. JillOctober 9, 2008 at 9:41 PM

    Maybe if they didn't open up stores directly across the street from each other they would find they don't have to share their customers and save a ton of money on experts. It makes no sense to me.

    ReplyDelete
  2. AnonymousOctober 10, 2008 at 12:44 PM

    Thanks for the comment, Jill...I sometimes think all these FroYo places are owned by the same company...

    ReplyDelete

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