"An expensive coat check, 'Euro Night' on Fridays and a 1,300 percent markup on a bottle of vodka. These are just some of the ways Marquee has remained a popular, if not outrageously profitable, fixture of New York City night life. The rare peek into the business plan of a nightclub comes from the Harvard Business School, where associate professor Anita Elberse and MBA grads Ryan Barlow and Sheldon Wong conducted a detailed dissection of Marquee -- the 5-year-old Chelsea hot spot where celebs including Jay-Z, Paris Hilton and Lindsay Lohan have partied." (New York Post)
And does it really take Harvard researchers to figure this out...?
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