Marketing tools: Packaging the East Village as a processed, luxury lifestyle

And as we turn our attention today to Columbus, Ohio, let's take a look at a new luxury apartment complex going up near the Ohio State campus. And what might this oasis of student life and luxury be called...?

Welcome to The East Village. It’s not in Manhattan, but it is inspired by the city’s once dilapidated neighborhood transformed by the artists, poets, and writers of the 1960’s. Like the original East Village, our project invites the creatively inclined or aspiring into a modern, urban village in a revitalized neighborhood on OSU’s campus. The East Village is where urban means community, where local meets luxury, and where people define the experience.

What blather. Of course, in reality, the "artists, poets, and writers" are driven out because of escalating rents caused by new luxury housing such as this... (I think you can even draw some parallels to this project to Red Square.)

As The East Village Web site notes, "luxury amenities such as 42-inch flat screen televisions, complimentary cable and wi-fi, fully equipped kitchens, washers and dryers, security and off-street parking distinguish the East Village community from much of the campus living experience."

And, if you happen to be in Columbus on Saturday, you can swing by for the official "ground-breaking" that includes a tailgate party and screening of the Ohio State-Wisconsin football game.

UPDATE:
Thanks to Mike Spence at NYPress for picking up this item... and he has more to say on the topic. "A housing complex near Ohio State University is calling itself the East Village. By the time this blog is posted, NYU plans to own half of it."