Thursday, May 3, 2012

Proto's Pizza opens today on Second Avenue


We've been watching the space where Proto's Pizza will open on Second Avenue between Third Street and Second Street... as the above photo shows, the place looks like a nice, pretentious-free pizzeria.

Owner Rob Proto left us this message:

Proto's Pizza is opening for business on Thursday, May 3rd. Looking forward to providing the East Village with high quality and great tasting pizza, sandwiches and much more.

Let us know if you try it ... And, as a bit of background...Earlier, Neighborhoodr had more on the pizzeria:

The owner’s first go at a pizza place. Aims to hit the sweet spot of offering a high-quality slice for around $2.50. No dollar slices here. "I'd rather go out of business than have to compromise quality. You’re in New York. Do it right," says Mr. Proto, a Brooklyn native.
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17 comments:

  1. AnonymousMay 3, 2012 at 9:24 AM

    I heard a restaurant owner once say on average it costs about $3.50 for a pizza shop to make a pizza PIE so who is he kidding with this stance against $1.00 SLICES?

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  2. Big BrotherMay 3, 2012 at 9:54 AM

    It's not called Subway so I'll check it out.

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  3. AnonymousMay 3, 2012 at 10:08 AM

    Good luck!!!

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  4. abrodMay 3, 2012 at 11:26 AM

    Cautiously optimistic about a pizza place being opened by a guy from Brooklyn - been burned before on those credentials, but this one isn't fancy-pizza so we'll see.

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  5. Marty WombacherMay 3, 2012 at 11:30 AM

    I'm all for anyone who's bucking the buck pizza trend! I'll check it out for sure, good luck to Rob and his crew!

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  6. KurtMay 3, 2012 at 11:30 AM

    "I heard a restaurant owner once say on average it costs about $3.50for a pizza shop to make a pizza PIE so who is he kidding with this stance against $1.00 SLICES?"

    Yes, because the pizza is obviously the only expense. Nobody has to pay rent, utilities, taxes, salaries or anything else. These greedy businessmen are always just ripping us off.

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  7. glammaMay 3, 2012 at 11:33 AM

    a big warm (gooey, cheesy) welcome to these guys. looking forward to trying it!
    boy do i hope hank repoens mars bar across the stree.

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  8. ShawnMay 3, 2012 at 12:06 PM

    Welcome to the neighborhood, Rob! Looking forward to trying a slice.

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  9. THE NOTORIOUS L.I.B.E.R.A.T.I.O.N.May 3, 2012 at 3:02 PM

    "Yes, because the pizza is obviously the only expense. Nobody has to pay rent, utilities, taxes, salaries or anything else. These greedy businessmen are always just ripping us off."

    Exactly.

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  10. bacondevilMay 3, 2012 at 3:20 PM

    Just stopped by and picked up a couple slices - a slice of white and a slice of their pan pizza. White slice was awesome, and the pan pizza was surprisingly fluffy and airy. Was worried it was going to be too dense but it was very much the opposite. Much better place than the crap on 1st Ave between 2nd and 1st, will definitely be stopping by.

    Talked to Rob, he's a very cool guy. I tried to give them a tip but they wouldn't take it.

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  11. AnonymousMay 3, 2012 at 4:39 PM

    Any chicken parm. hero's?? Would love a nice simple pizza place CPH that doesn't just taste like frozen crap stinky chicken crap crap.

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  12. AnonymousMay 3, 2012 at 9:26 PM

    good to know, as this place is where it needs to be in my opinion -- i.e., inbetween my apartment and the subway so I can pick up a slice on the way home. Will check it out.

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  13. AnonymousMay 3, 2012 at 11:46 PM

    I just went there tonight and the pizza was damn tasty! Sure it is a little pricey ($3.50 for a Sicilian) but it tasted like crispy/chewy tomatoey cheesy goodness to me! I actually was contemplating going back for another slice even though I took it to go. Welcome to the 'Hood! Proto's!

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  14. AnonymousMay 4, 2012 at 6:07 AM

    I LIKE THE MEXICAN DOLLAR A SLICE!!!

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  15. AnonymousMay 5, 2012 at 12:16 PM

    Old school style. Yummy

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  16. AnonymousMay 17, 2012 at 9:53 PM

    Best pizza around!!! Most Definitly worth the money and the owner rob is such a nice guy! It is a very welcoming place with great service and great good

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  17. AnonymousMay 18, 2012 at 8:22 PM

    I've gotten pan pizza slices here the last two days...and it was good enough that I sought out a place to post about it...

    Really tasty...I'm looking forward to trying more of the different pies they have...

    Forget those dollar slices already, what a waste...

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