Monday, December 10, 2012

Long-vacant Bowery retail space resorts to scotch ads; Claire Forlani's giant billboard hand terrorizes me

On the Bowery and Bond, the Washington Mutual closed in the corner space back in March 2009. And it has remained empty.

While the space awaits a new tenant, it's now being used to sell some Dewar's...



As AdWeek noted of the tagline, The Drinking Man's Scotch Preferred by English Women with Scottish accents.


And these ads, featuring actress Claire Forlani, give me the creeps. Rather, that GIANT HAND on the billboard on Lafayette and Great Jones gives me the creeps. It's like some B-movie severed hand prop.



But as creepy as Harrison Ford's head...?

[January 2010]
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6 comments:

  1. Hey19December 10, 2012 at 8:39 AM

    ah, thats who that is. I used to love Claire Forlani.

    ReplyDelete
  2. AnonymousDecember 10, 2012 at 12:57 PM

    The downside of being a tall thin girl...sometimes have those scrawny witchy looking hands. Eh, hers aren't so bad.

    ReplyDelete
  3. EV GrieveDecember 10, 2012 at 1:00 PM

    Oh, I don't think there's a thing wrong with her hands... it's just how the one looks blown up on the billboard!

    ReplyDelete
  4. AnonymousDecember 10, 2012 at 5:34 PM

    I used to LOVE White Label. But then they started the "hip" "youth" marketing blitz, (I think in the 90s or 00s) Every phone booth, bus stop, etc. It eventually reached a point where I could no longer walk into a bar and order a Dewar's without feeling like a self conscious tool.

    ReplyDelete
  5. Hey19December 11, 2012 at 3:26 PM

    @534 - You are proof that advertising has an effect. I personally just drink what I want. Its too bad you dont get to drink delicious white label any more, simply because of something you saw on tv.

    ReplyDelete
  6. AnonymousDecember 11, 2012 at 5:06 PM

    Well, you didn't need "me" for proof that advertising has an affect.
    However, I prefer to see it as all actions have consequences. Bacardi Ltd. found it in their interest to make Dewar's the beverage of douchebags, and they lost a customer as result. (I'm sure they're heart broken)
    For me, lot's of good other scotches out there.

    ReplyDelete

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