Wednesday, February 20, 2013

More marketing and branding for The Jefferson



Aside from playing up the historic elements of the land here off East 14th Street near Third Avenue... where the Jefferson Theatre once stood...



The incoming Jefferson condo features an array of marketing messages... like that you can "live funky but chic" ...



...that the neighborhood is a "cultural magnet for artists, actors, musicians, writers and entrepreneurs" ...



...that the East Village is "America's original bohemian enclave... the birthplace of cool" ...



All something to remember while using the technogym equipment and roof-top BBQ ...



What do you think of this marketing campaign?
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17 comments:

  1. ACFebruary 20, 2013 at 8:57 AM

    Seems like the developers decided to use every idea that they were pitched in the campaign.

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  2. nygrumpFebruary 20, 2013 at 9:21 AM

    Didja catch the tax break - we're subsidizing this.

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  3. blue glassFebruary 20, 2013 at 9:52 AM

    this is another example of tearing down an historic resource, replacing it with some money sucking crap and extolling the past that has just been destroyed.
    progress!

    when the jefferson was no longer regularly showing movies they had silent nights a with piano player accompanying the silent movie.

    and i believe this is where we saw the last of lenny bruce during his final performances while he was in court with the suits - for profanity.
    most of his performance was about the court case and it was very sad.

    thin i posted this in the wrong place.
    sorry

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  4. abrodFebruary 20, 2013 at 10:18 AM

    They built this thing on an empty lot (the old theater had been torn down long ago) and they're conscious of the history of the lot / area. How "sensible" the pricing is remains to be seen, but this doesn't sound as bad to me as other developments in the area.
    Disclaimer though; I don't live in the "North-West East Village;" I live in the South-Central (ha!) part of the neighborhood. So this place won't be right next-door.

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  5. THE NOTORIOUS L.I.B.E.R.A.T.I.O.N.February 20, 2013 at 11:32 AM

    There's nothing more "funky" and "chic" than paying a small fortune to look out the window and see an IHOP next door to a 7-Eleven across the street from a KFC.

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  6. bowery boyFebruary 20, 2013 at 11:40 AM

    Are they really marketing this as:

    Come live where cool people used to live, but don't anymore, and be where cool things used to happen, but don't anymore?

    ...Cuz we helped end it all and so can you.

    That's just sad.

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  7. AnonymousFebruary 20, 2013 at 11:51 AM

    To THE NOTORIOUS

    Don't forget the 2 huge NYU dorms! : )

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  8. GojiraFebruary 20, 2013 at 12:47 PM

    To quote Frank Rossitano, late of 30 Rock, "I just threw up in my mouth". That pretty much says it all.

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  9. agranddayoutFebruary 20, 2013 at 12:59 PM

    I am the right-across-to-be-pittied neighbor, happy to report there is not IHOP (yet) and no 7-eleven (yet, again)...but I am mildly disturbed by the "party space" announcement.....

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  10. AnonymousFebruary 20, 2013 at 1:13 PM

    That forgets to mention that the EV attracts bums from the tri state area.

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  11. MakeoutFebruary 20, 2013 at 1:45 PM

    I think it sucks the sword.

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  12. AnonymousFebruary 20, 2013 at 3:01 PM

    A "cultural magnet for Frat guys and Sorority sisters from the University of Florida" is what it should say.

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  13. BTFebruary 20, 2013 at 3:48 PM

    Just out of curiosity, why doesn't this place get picketed/protested? You can't really boycot it, but if you could persuade people to NOT buy the units, maybe the deluge would stop?

    It would probably be easy to set up a mock website that is satirical of their marketing campaign... and get some press about it. That would help in google pagerank, etc..

    The DeathStar replaced a school and the (short lived) film school cafe. So these places are indeed obliterating what once was...

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  14. shanaelyseFebruary 20, 2013 at 5:10 PM

    I'm just having a hard time believing one of these PR folks would get the "Funky But Chic" David Johansen reference...

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  15. AnonymousFebruary 20, 2013 at 11:31 PM

    2 words--douche chills.

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  16. RobFebruary 23, 2013 at 12:26 PM

    Take a look at their website www.thejefferson.com.....good for a chuckle

    ReplyDelete
  17. AnonymousMay 11, 2013 at 9:37 AM

    I saw La Lupe there when it was called El Teatro Jefferson in the 1960s

    ReplyDelete

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