Monday, March 10, 2014

Ghost signage uncovered on Third Avenue and East 12th Street



AAA (New) Amici Pizza was rent hiked out of business here last July. Workers have been renovating the space for the new tenant… uncovering some ghost signage in the process… per these photos courtesy of EVG reader Dave from 14th Street…



Trying to remember this place… Lawrence & Paul's Pizza & Restaurant. The space was Due Amici before New Amici in the early 1990s … Anyone recall Lawrence & Paul's?

As for the new tenant [sadly chuckling] … soon to be home to Funkiberry Premium Frozen Yogurt. Yes, it's true.

Previously on EV Grieve:
Stuff that you can't make up: More FroYo for the East Village
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5 comments:

  1. AnonymousMarch 10, 2014 at 9:51 AM

    i am officially submitting a bill to change the name from 'east village' to 'froyo-dollar-pizza-ville'.

    I-)

    ReplyDelete
  2. DaveMarch 10, 2014 at 10:50 PM

    Who finances these yogurt places? Can we please get some answers.

    ReplyDelete
  3. Scuba DivaMarch 11, 2014 at 1:21 AM

    "The East Village is, face it New Yorkers, the Lower East Side."

    —Sheila Levine is Dead and Living in New York, Gail Parent, 1973

    Seriously, when I first came to the city in 1980, St. Mark's place was still referred to as "the Lower East Side." (And we liked it that way! We loved it!)

    ReplyDelete
  4. AnonymousMarch 11, 2014 at 10:41 AM

    the name change from LES to EV started in the early 70s, as a way to latch on to and extend the hipness of greenwich village, which, at that time, WAS the hip place to be. back then, the EV ended at first ave and all the alphabet streets were the LES.

    I-)

    ReplyDelete
  5. AnonymousMarch 18, 2014 at 12:59 PM

    Speaking of yogurt places, do you recall the yogurt place that used to be on Third and 13th a few years ago? It closed shortly after channel 11 did an investigative piece on the owner hiring underage workers and not paying them.

    ReplyDelete

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