Wednesday, April 16, 2014

More about Insomnia Cookie's East Village arrival

We noted yesterday that Insomnia Cookies will be opening an outpost in the East Village soon … Insomnia reps sent along the news release …

The late-April opening of Insomnia Cookies in New York City’s East Village will be the seventh New York location for the late night bakery which has become a favorite among New Yorkers over the past seven years.

“We are thrilled to open our seventh bakery in New York City” said Seth Berkowitz, CEO of Insomnia Cookies. “New York is our home and we take pride in serving our neighbors warm and delicious cookies.”

The new location will deliver to residents of the East Village, broadening Insomnia Cookies’ delivery radius to cover the entire East side of Manhattan from E. 96th to Houston Street.

In honor of the company’s official grand opening, they will serve a free cookie to all customers presenting a free cookie coupon in store. For more information, opening details and for a free cookie coupon, visit the Insomnia Cookies Facebook page.

Insomnia will be taking over the storefront at 299 E. 11th St. just east of Second Avenue. The space was previously a dry cleaners (and maybe briefly a winebar???).
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7 comments:

  1. AnonymousApril 16, 2014 at 6:05 AM

    Their rent will be doubled in a year anyway so really, what's the point?

    ReplyDelete
  2. Choresh WaldApril 16, 2014 at 6:57 AM

    It was Pinnacle Dry cleaing who are now one store east where Plump Dumplings was originally.
    It was a Thai restaurant that never opened, a wine bar and a Comedy Club space for 5 seconds and now this chain that I hope won't last longer

    ReplyDelete
  3. blue glassApril 16, 2014 at 9:12 AM

    it seems that the anticipated legalization of pot has created a whole new industry - sweets and bongs.
    at least recently on first, second and third avenues.

    ReplyDelete
  4. GojiraApril 16, 2014 at 9:37 AM

    How is it this is their seventh store and yet I have never even heard of them?

    ReplyDelete
  5. AnonymousApril 16, 2014 at 9:57 AM

    Grieve... That tiny sign in the photo is begging for an arrow! How else will I know it's REALLY Insomnia Cookies??

    ReplyDelete
  6. uncle PeteApril 16, 2014 at 11:35 AM

    ^^uncle Pete is rolling his eyes at y'all. folks selling cookies is all.

    ReplyDelete
  7. Ken from Ken's KitchenApril 16, 2014 at 12:42 PM

    Not sure how you make rent in 2014 selling cookies, but whatever. Just another precious new EV business I could care less about.

    ReplyDelete

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