Wednesday, June 18, 2014

Eleventh and Third indulges in some nonsensical branding



Some marketing messages have arrived on the sidewalk shed surrounding the recently rebranded Eleventh and Third, the former Soviet-era student housing $57-million building going under a gut renovation on Third Avenue and East 11th Street.

The messages are likely meant to be, well, playful, with lines like "Speak up! But know when to shut up" and "GET BUSY. Doing Nothing" and "Relax into chaos" and "Rent your space. Own your life."

[Crickets]

It doesn't get much better on the Third Avenue side, where we're told that "It's OK to Indulge" ... with some ideas on things to indulge in, such as coffee, sex, sugar, youth, wine. Crazy, man!



There's a teaser website up for the building if you want to get a head start on the indulging.



There isn't any mention of prices. However! The Real Deal previously reported that rent for the units will range from $3,500 for a studio to $6,000 for a one-bedroom to as much as $10,000 for a two-bedroom.

Feel free to indulge or something.

Previously on EV Grieve:
Someone actually paid $57 million for this East Village building

Reimagining this 12-story East Village building, now on the market

NY Copy & Printing forced out of longtime E. 11th St. home, opening second location on E. 7th St.

Rebranded 'Eleventh and Third' will have rentals upwards of $10k

15 comments:

  1. Fu*king Helvetica Terrorists

    ReplyDelete
  2. @7:44 That's Trade Gothic Condensed, not Helvetica.

    ReplyDelete
  3. Hipster gibberish lingo

    ReplyDelete
  4. Eleventh and Third, designed especially for "special" people who were Eleven years old when by the time they made it to the Third grade.

    Welcome to Generation Tattoo, where the font matters more than the message.

    ReplyDelete
  5. Ken from Ken's KitchenJune 18, 2014 at 11:18 AM

    Listen to the voice of authority.

    Yeast keeps the intestines clean.

    Step forth into the sunlight and on to Wellville!

    The first time it kind of scared me.

    You have been civilized long enough.

    Welcome Bill Haydew and Associates.

    That is all.

    ReplyDelete
  6. This advertising totally speaks to me and my life!

    ReplyDelete
  7. I will now indulge in a fucking cigarette. Shit.

    ReplyDelete
  8. Relax into chaos!

    Ugh.

    I'm going to speak up and say this fugly place needs to be razed and replaced with a zen garden. Serenity now!

    ReplyDelete
  9. Maybe it makes more sense if you are drunk on biscuits? Hell, it can't make less sense!

    ReplyDelete
  10. THE NOTORIOUS L.I.B.E.R.A.T.I.O.N.June 18, 2014 at 1:25 PM

    With one bedrooms going for $6,000, there's no time to relax because you'll be busting ass to pay a small fortune in rent to live across the street from a row of honky tonk pubs. Good luck with that!

    ReplyDelete
  11. I can't help but think that we are in the midst of a Manhattan real estate mini-bubble.

    ReplyDelete
  12. Time for a leeetiiil batting practice.

    ReplyDelete
  13. @Ena Paul Kostabi: Yes, Regina Hotel! Only waaay more pricey. For rich DB's only.


    ReplyDelete
  14. Air B&B, Air B&B, Air B&B...lather, rinse, repeat!

    ReplyDelete

Your remarks and lively debates are welcome, whether supportive or critical of the views herein. Your articulate, well-informed remarks that are relevant to an article are welcome.

However, commentary that is intended to "flame" or attack, that contains violence, racist comments and potential libel will not be published. Facts are helpful.

If you'd like to make personal attacks and libelous claims against people and businesses, then you may do so on your own social media accounts. Also, comments predicting when a new business will close ("I give it six weeks") will not be approved.