[Photo yesterday by Derek Berg]
The Pie Face on Fourth Avenue and East 13th Street was suspiciously not open this past weekend.
Several tipsters said the place had closed for good. A look inside yesterday showed a whole lot of inactivity. (Eater noted this yesterday.)
This outlet of the Australian chain, which specializes in mini meat pies with smiley faces on them, opened here last fall after extensive renovations of the former Brothers Deli.
Steve Wynn of the Las Vegas invested $15 million in PieFace two years ago. All gone now.
ReplyDeletehttp://www.businesswire.com/news/home/20120612006699/en/Steve-Wynn-Invests-US15-Million-Pie-Face#.VD0KRildXno
East villagers should support Tuck Shop on 1st Street because,for once,the little locally owned business has won out over the chains.
It's a victory of quality and personality over blandness and soulless food.
Also their pies are damn tasty!
pie face was roomy and you could sit without being rushed.
ReplyDeletetoo bad the pies were tasteless and not worth the cost.
I'm surprised with the vast amount of tourists invading Union Square each day I thought no (familiar to them) chain store/eatery could fail. I guess one block south of 14th street was too far for most of them to "walk".
ReplyDeleteChains fail around Union Square quite often. Qdoba, Friday's, and Diesel, for starters.
ReplyDeleteThis was a high-carb concept that even NYU students wouldn't fall for. I never really understood these Pie Faces. The pricing seemed a bit off, and the pies looked suspect. I looked in many times and always walked away without buying, maybe it was all the meat pies sitting right next to the apple pies, I don't know.
ReplyDeleteOn Eater someone says the 3rd Ave. and 34th St location is also closed, I don't know about the one in Chelsea on 7th Ave. but it looks like Pie Face is toast.
Maybe the investor who bought Crumbs and just reopened all of them with new! improved! cupcakes will take them over, otherwise these locations will probably just turn into more bank branches or nail salons which are sorely needed.
Looks like Pie Face has egg on its face AHAHAHAHAHA
ReplyDelete+1 Tuck Shop.
wow...i walked in there for the first time a couple of weekends ago, ended up turning around and leaving because the pies were small and quite expensive for the size. guess i'm not the only person who thought so.
ReplyDeleteThat's what they sold? I thought they were some type of cookie/bakery chain. Who knew?
ReplyDeleteThe place sucked. TuckShop is good. There should be more meat pies in the city.
ReplyDeleteThe empanada truck hasn't been on 14th St. lately. Very sad.
Good riddance.
ReplyDeleteIt was poor marketing anyway. When I saw them go up I didn't know what kind of pie they were referring to. Regardless, I wouldn't have gone in. Non-chains only please....
23rd street cloased a few weeks ago
ReplyDeleteDon't want to buy something with a name called pie face. It was lost in translation?
ReplyDeleteMeat pies and coffee? Their business model was to give people the shits?
ReplyDeleteSo many afternoons spent sipping bellini's and bus exhaust at the Hyatt, watching tourists stroll the 4th with pie crumb smiles and bellies full of mince beef, while time gently slipped away on the True North clock. #summerof14 #sob
ReplyDelete