On Tuesday, we noted that a new branding/marketing campaign is in the works for the luxury condos at 277 E. Seventh St. near Avenue D.
The place hit the market in early October, though, to date, none of the six units have sold.
So there's a new broker as well as a new name for the building — Seven East Village.
And now, as our friends at Curbed noted, there are new marketing materials to showcase these million-dollar homes.
Behold Mr. Seven East Village ...
Not even sure where to begin with this one. Well, let's start by asking why First Avenue at St. Mark's Place is subbing for East Seventh Street and Avenue C — and not even Avenue D where No. 277 is nearest.
Your turn.
Previously on EV Grieve:
277 E. 7th St. condos rebranded 'Seven East Village,' and will feature a bike-sharing program (23 comments)
Who do these idiots think they are fooling? And if you're that willing to be dishonest with advertising, who in their right mind would trust you with a million+ dollar investment?
ReplyDeleteSomeone's gonna lose their shirt on this one.
ReplyDelete@pinhead: "Pah-dum tisssssh"
ReplyDeleteI hover above ground riding my CitiBike on "Av" C all the time. You don't?!
ReplyDeleteThey wanted prospective tenants to believe they wouldn't have to stumble too far to a liquor store?
ReplyDeleteSo far all the people in their renderings are white, so apparently the Sony marketing department is handling their graphics. Which is ironic given the location of the Chia Pet. Building.
ReplyDeleteThis is the funniest East Village real estate story yet!
ReplyDeleteYeah, because there's no white people on Avenue D.
ReplyDeleteImpressed that they are featuring that iconic NYC traditional flyover of the Goose Whisperer as he leads the flock south to Atlantic city.
ReplyDeleteI'm bettin' SOMEbody SOMEwhere along the line in the marketing design process consumed a whole host of illegal substances......repeatedly.
Boodiba is right, this is freaking hilarious! Did you hear the theme song for this real estate company?
ReplyDeletehttps://www.youtube.com/watch?v=s_8KR-n2fBQ
Is he the 24-hour houseboy/sex slave included in the price of the condo?
ReplyDeleteAlso, that's 1st Avenue in the picture, not "Av C"
ReplyDeleteBARF! A visual emetic, if there ever was one. And, as mentioned above, the intersection pictured is First Avenue and St. Marks, not 7th and D, but ah, fuck it, a random East Village corner is as close to authentic as the pathetically insincere douchbag realtor Ryan Serhant gonna get. Then again, he is his market.
ReplyDeleteEEW...EEW
ReplyDeleteWow. I wasn't even considering living here but now?? I'm convinced. What a fake cool pic can do!!! BTW: anyone have $2M I can borrow??
ReplyDeleteLooking for Mr Goodbeard? Look no further!
ReplyDeleteIt's fun to read the comments from the Curbed wonks about how there are no supermarkets in the area. They're a rather insufferable lot over there.
ReplyDeleteHanes or Fruit of the Loom
ReplyDeleteThere's a snowboarder falling from the sky.
ReplyDeleteThe husband thinks the guy looks like George Michael.