Sunday, January 11, 2015

Sweet Generation opens today


[Photo via Sweet Generation]

Sweet Generation's storefront bakery opens today at 8 a.m. at 130 First Ave. near St Mark's Place.

This is the first storefront for owner Amy Chasan, a former high school arts teacher who quit her job to open the made-to-order bakery business.

Here's more about the operation via the EVG inbox...

Sweet Generation donates a portion of proceeds to innovative creative organizations to support their fundraising and programmatic goals.

Additionally, Sweet Generation has partnered with Cypress Hills Local Development Corporation and the Lower Manhattan Arts Academy to create an internship program that teaches baking, customer service, work readiness, and entrepreneurship to teens and young adults from low-income communities. The shop also boasts a magnetic Art wall that will showcase talented young artists.

In a comment to us a few weeks back, Chasan said, "Sweet Generation is focused on creating opportunities for youth, and our new bakery does just that. The young people working in our business and developing as professionals certainly are eager to meet the community as am I."

During business hours today (8 a.m. to 7 p.m.), Sweet Generation is offering a variety of promotions such as coupons, discounts, samples, etc., on their various baked goods. Sweet Generation will also serve coffee from Brooklyn Roasting Company.

The space was previously home to First Avenue Pierogi and Deli, whose owners decided to retire (they also own the building) in early July.

Previously on EV Grieve:
Coming soon to 1st Avenue: Sweet Generation, 'A Bakery for Arts Education'
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4 comments:

  1. AnonymousJanuary 11, 2015 at 8:18 AM

    Great stuff, welcome to the hood. I wish you'd stay open till 4am ,the place is full of credit cards with the munchies

    ReplyDelete
  2. blue glassJanuary 11, 2015 at 10:23 AM

    yes anonymous
    this is what our neighborhood has become "the place is full of credit cards with the munchies".
    don't forget noisy hungry vomiting drunks.
    at least the pierogi place was not forced out - that's a good thing!

    ReplyDelete
  3. AnonymousJanuary 11, 2015 at 6:53 PM

    Great news, cannot wait to patronize a place like this!

    ReplyDelete
  4. AnonymousJanuary 11, 2015 at 11:51 PM

    Gonna give Butter Lane a run for its money. Yahh cup cake wars!!

    ReplyDelete

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