Thursday, December 3, 2015

DeRobertis lives on! (in Clifton, N.J.)


[EVG file photo]

Just about a year ago to the date, the 110-year-old DeRobertis Pasticceria and Caffe closed shop after 110 years in business on First Avenue between East 10th Street and East 11th Street. The economy, age and health reportedly compelled the four De Robertis siblings to sell the building.

However, it turns out that the family decided to start up the business again — in Clifton, N.J.


Here's an email they recently sent to their supporters:

Hello! I Hope everyone is doing well! This is the DeRobertis Family (DeRobertis Pasticceria & Caffe of 176 1st Ave, NY, NY). Well, the reason l am contacting you is because on Nov. 23 we opened up a place called DeRoLicious Delights.

My Father John, Brother John, Tony the Baker and I (Dana) have decided to continue the business in Clifton, NJ. We are very excited to be back sharing our family tradition with new and old friends. We have a retail space available to visit AND an Online Shop available for people to order Biscotti, Butter Cookies & more. Our website is www.DeRoLiciousDelights.com

Our address is 64 1/2 Market St., Clifton, NJ, 07012. Phone #973-777-0010. I hope you are doing great! We are so excited to be Back!! Wishing you All a healthy & happy Holiday Season!
-The DeRobertis Family at DeRoLicious Delights

The former DeRobertis space is now home to Black Seed bagels.

Previously on EV Grieve:
Ugh: The 110-year-old DeRobertis Pasticceria and Caffe closes after Dec. 5 (43 comments)

[Updated] 110-year-old DeRobertis Pasticceria and Caffe looks to be closing once the building is sold

174-176 First Ave., home of DeRobertis Pasticceria and Caffe, is for sale

Let's take a look at the DeRobertis in-house bakery

9 comments:

  1. As someone who grew up in the dirty Jersey and cried on my last visit to DeRobertis, this news pleases me greatly.

    ReplyDelete
  2. Good for them, and I'll certainly stop by if I'm in Clifton.
    But the new name, I'm sorry, it's horrendous.

    ReplyDelete
  3. Oh how wonderful. I do hope their rent isn't $14 million a year tho.....

    ReplyDelete
  4. > But the new name

    fugedaboutit, it's joisey. dat's what they calls storz over dere.

    ReplyDelete
  5. Why couldn't they use their original name again? Presumably they own it/the rights to it.

    So, they weren't really ready to retire -- they just needed a year's vacation?! (And a shorter commute.)

    ReplyDelete
  6. Good for them! So this is where we are, NYC has increasing more chain stores & NJ gets our indie gems. Unreal.

    ReplyDelete
  7. The sad thing about this is that they opened up right next to a bakery that has been located in Clifton for as long as I can remember.

    I'm not against a little bakery rivalry but why do you have to open one that shares a wall with another family owned bakery?

    ReplyDelete

Your remarks and lively debates are welcome, whether supportive or critical of the views herein. Your articulate, well-informed remarks that are relevant to an article are welcome.

However, commentary that is intended to "flame" or attack, that contains violence, racist comments and potential libel will not be published. Facts are helpful.

If you'd like to make personal attacks and libelous claims against people and businesses, then you may do so on your own social media accounts. Also, comments predicting when a new business will close ("I give it six weeks") will not be approved.