Tuesday, April 5, 2016

Here's the rolled ice cream shop taking over the former Sock Man space on St. Mark's Place


[Photo from last week]

Back on Friday, we told you that an ice cream shop is opening at 27 St. Mark's Place between Second Avenue and Third Avenue.

The coming soon signage arrived yesterday for Lab 321, which will serve their variation of the traditional Thai street food — rolled ice cream...



Last July, 10Below opened a rolled ice cream shop in Chinatown at 10 Mott St. ... and soon enough there were three-hour lines for the desserts.

Here's the Post with more about rolled ice cream:

The frozen concoction is created by pouring liquid homemade ice cream onto a cold plate reaching temps well below zero. Employees mix in toppings, flatten it out like a crepe, and then scrape it into ice-cold rolls with a putty-knife-like tool. The result is five cute little rolls with toppings ranging from fresh strawberries to a blowtorched marshmallow and Teddy Grahams.

Will the lines form here too?

A lot of people (me included) figured they'd be a crowd on this block when the popular Japadog opened its first U.S. outlet in early 2012. That never happened.

Until Jan. 16, the storefront at No. 27 was home for 30-plus years to The Sock Man.

Previously on EV Grieve:
The Sock Man is closing on St. Mark's Place

The Sock Man says thank you; store closes on Saturday

Closing portraits at The Sock Man

The scoop on the former Sock Man space on St. Mark's Place

19 comments:

  1. 5 or 10 years ago the police raided "Rice to Riches" in Nolita/Soho. Turns out there was a money laundering operation going on in the back, with $200,000 in cash found in the back room.

    This feels like the same thing to me. They can't even bother to get the correct grammar on their sign?

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  2. Nothing says "Let's stop for dessert" like a sign listing liquid nitrogen as the main ingredient. #🚑

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  3. Sure, who doesn't have three hours to stand on a line for ice cream.
    There are other food lines in the neighborhood too, but no one sees them.

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  4. Poor ice-cream why should it be tortured like this?

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  5. Coming soon: Empire Biscuit Rolled Ice Cream Sandwiches.

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  6. They will be lucky to last out the summer. Who wants to stand in line for ice cream smelling the urine on the steps of the building next to it?

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  7. Not waiting in any line for ice cream with store bought toppings. I like ice cream as much as the next guy, but these type of chintzy places are strictly for kids and millenials. Yay, toppings!

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  8. "Poor grammar? They must be criminals!"
    ----6:26am and Donald Trump

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  9. I have had enough rolled ice cream just from watching the videos on YouTube.

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  10. There was an ice creak store there in the 80's before Sock Man.

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  11. This seems like the latest fad in the dessert world, esp. among the Asian teenagers and twenty-somethings. See also 10 Below and <a href='http://icenyicecream.com/">I CE NY</a>.

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  12. More complicated food for complicated people.

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  13. At 3:39PM, Anonymous said...

    There was an ice creak store there in the 80's before Sock Man.

    That was the one called Pravinie (originally Lickety Split.)

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  14. Hate to admit it but curious about the rolled part

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  15. E.V. will soon be ONLY food shops.!?1?

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  16. Ice cream is very versatile, it can be shaved, rolled, deep fried, or just eaten plain. I can't wait for this to open. I hope they remove the stinky-sock smell first.

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  17. Are they copying -321 ice cream shop in Brooklyn?

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  18. Yup, they're even copying the name too....sucks!!!

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  19. How many godforsaken Bubble Tea and Ice Cream shops have to fail on this block before we get something useful.. like a 24 hour Laundromat. St Marks is all Bubble Tea, Bubble Tea, Vape, Vape, Shitty Tattoos, Shitty Tattoos, oh wait Japadog NICE!.. oops CLOSED! Bubble Tea, Bubble Tea, Vape Vape Vape Vape... for all eternity!!

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