The new condos at 26 Avenue B near Second Street now have a name and marketing team... Ryan Serhant's crew at NestSeekers International is behind this development called the Poppy Lofts...
Poppy Lofts is a rather generic name, though it does distinguish itself by not having a popstar moniker like newish nearby developments The Adele and The Robyn.
The Poppy Lofts website doesn't have any info yet about its origins. Maybe the name isn't actually a selection from a Random Name Generator. Perhaps the Serhant team is paying tribute to the East Village of the 1980s when the corner of Second Street and Avenue B was a notorious heroin cop spot. (Heroin is made from the resin of poppy plants, awkwardly noting.)
As Andrew Roth pointed out in "Infamous Manhattan," the intersection of East Second Street and Avenue B "probably saw more heroin retailing than any other spot on Earth."
Until the launch of Operation Pressure Point in 1984. Now the block between Second and Third is a notorious brunch hot spot.
In any event, no word just yet on the pricing for the two-bedroom lofts. You can register online here for info.
Previously on EV Grieve:
[Updated] 6-story apartment building ready to rise from the former Croxley Ales beer garden
[Updated] Report: 28 Avenue B has been evacuated
Full-stop work order served at construction site adjacent to evacuated Avenue B building
Resident wants stuff back that workers took from not abandoned apartment
Is 26 Avenue B ready for its new building now?
I like to see developers sensitive to community traditions.
ReplyDeletePoppy lofts is of course generic to anyone who grew up with Seinfeld. Poppy is that dad who cooks extraordinary meals for his beloved daughter (future transplant to the LES), but doesn't wash his hands after he takes a piss.
ReplyDeleteAppealing name when you are a certain age. But can 22-year olds afford lofts?
ReplyDeleteOh, the joy of irony.
ReplyDelete@7:55 Their parents can.
ReplyDeletelots of heroin there in the 90s as well.
ReplyDeletepoppie also peed on jerry's couch but didn't realize it.
ReplyDeletemaybe the name is a tribute to all the decades of dopers and
drunks urinating at that location.
when the sidewalk turns yellow i will not be surprised.
i will be pleased and amused.
Just one more obnoxious developer trying to be clever.
ReplyDeletedidn't expect a developer to come up with a fitting name. reminds me of the heroin years and the formerly more latino makeup of the neighborhood.. poppy as in "ayyy, papi!"
ReplyDeleteI would argue that E 11th (B&C) had more H, but I am sure that is a matter that we can never resolve.
ReplyDeleteKind of goes nicely with Mr. Purple (which is still going by that name, no? Despite the late Mr. Purple's postmortem turn to infamy?).
ReplyDeleteThe best deal was for Wine and Dine never WACK ..
ReplyDeleteIn that episode, Poppy came out of a stall and touched his hair. I think he actually took a shit.
ReplyDeleteWhich is the only thing that truly inspires these predatory developers and their collective madness. It won't be long when they start naming their money laundering abodes "shithouses".
2 bedrooms for 7 or 8 figures? When is this going to stop De Blasio and Deputy Mayors Glen and Shorris, you stupid fucking fucks.
Bring back the pee pee phone
ReplyDeleteUse to see Gringo here with many others waiting 4 the man
ReplyDelete