Back in July, a tipster told us that a coffee shop was taking the middle of the three new storefronts at the Shops of East Fifth Street between First Avenue and Second Avenue.
This sign arrived earlier this month for Southern Cross Coffee...
We were waiting to learn a little more about the operation. Here are details via the Southern Cross Coffee Facebook page:
The name Southern Cross Coffee is in honor of the Southern Cross constellation, which is visible primarily in the southern hemisphere and sometimes as far up as 20 degrees north latitude. Our founders were both born in the southern hemisphere, where the constellation is very much a part of our cultures.
And...
Grab a great cup of locally roasted coffee and quick bite at Southern Cross Coffee. Natural foods and espresso made the traditional Italian way.
Jamie the check-cashing guy previously worked from this storefront before the renovations. The other two spaces are still on the rental market.
So is this coffee shop intended to take up the overflow at the Coffee Project at 239 E 5th St? Do we really need a coffee shop on every block?
ReplyDeleteHa! Good luck with that name.
ReplyDeleteThey must be from below the equator. I saw the southern cross, when I was in Brazil. It's weird to look up at the stars and see completely different ones.
ReplyDeleteIf they're talking about making coffee the Italian way, is this from the Italian famil that owns the Risotto restaurant across the street?
ReplyDeleteAccording to their original statements re: liquor license, the financial backer for the risotto restaurant is the rice grower, so odds are not the coffee shop founder.
DeleteBut if they've hired the baker from the former Ballero on 2nd Ave, I'll be there when the doors open. The Italian morning pastries were perfect, not overly sweet.
Constellations weren't the first southern cross that came to mind.
ReplyDeleteThey really need to try to stay away from any flaming concoctions.
ReplyDeleteI'm tripping on the phrase "locally roasted". Hmm... Local. Does that mean in the shop? Does it mean in an oil drum down the block. Does local mean Newark? Or don't they roast coffee n Newark? I was just wondering what this food phrase means.. if it actually means anything that's really important to the unroasted locals. Toasted maybe... but definitely unroasted.
ReplyDeleteLocally roasted by Southern Cross. Really?
ReplyDeleteOh man it's across the street from me. I like the Bean due to all the crazies but I'll have to check this out.
ReplyDeleteI'm not a coffee or tea drinker--I'm a ginger ale in the morning type of person so I have never understood the obsession with having coffee shops (in the contemporary sense not the sense of a diner) on every block (sometimes one right up against the other). They seem, however, to be a necessity. How else do you explain their occupation from their opening minutes to closing hour by people with laptops. I guess in the current economy, with everyone an entrepreneur, these shops have replaced the home office or the neighborhood bar. I wish them all well, even if I don't plan to frequent them.
ReplyDelete@ 3:57 PM
ReplyDeleteMaybe you should give coffee a try. Or at least something with a little more caffeine, because it sounds like you've been asleep for about the last quarter of a century.
According to neighborhood gossip the owners are Argentinian. And if they have good baked goods I'm in!
ReplyDeleteI personally am looking forward to another coffee shop opening up in the Village. Right now between Coffee Project and Abraco and 9th street, coffee shops are out numbered 20-1 by all the deli's in the hood. More coffee is always a better move in New York.
ReplyDeleteAs for the Burning cross reference, man you are so off about that and in bad taste. You should stick to the deli coffee your humor deserves that type of low end taste.
I know the owner and he makes the best damn coffee. I am excited to try his coffee in the shop and especially the home made pastries!
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