An EVG reader shared the above photo from last night around 11:15 ... showing employees making final preparations to open Water Witch Mercantile at 115 St. Mark's Place between Avenue A and First Avenue. (We hear that they are opening today.)
Here's more about Water Witch via their Facebook page: "We are your neighborhood provisions shop with specialty sandwiches, leavened breads, cured meats, artisanal cheeses, and craft beers." (The Water Witch Instagram account mentions growlers of beer for sale and a late-night menu. That menu is not online just yet.)
Coffee is a centerpiece here too (Updated: no espresso, just drip) ... just like its predecessor, Box Kite Coffee, which abruptly closed in early August. After a rather pointed goodbye note ("Taste is the most important aspect of coffee and we were the only game in town") on the chalkboard sign inside the front door, ownership announced a reopening several days later.
In any event, Box Kite has been reimagined as Water Witch with the market/expanded food offering. (A recent Craigslist ad for staff called this a "new specialty food store in partnership with Box Kite Coffee.")
They have leavened breads. Good. I don't like sandwiches on matzoh.
ReplyDeleteLol
DeleteArtisanal? How new...How fresh...How unique and cute.
ReplyDeleteThis place probably does whatever better than anyone else in the neighborhood. However I don't think I am cool enough or smart enough to appreciate their greatness, so I am probably not welcome here. Bye.
ReplyDeleteEverything that defines the worst about 'hipster'. A bunch of already been done and formulated ideas marketed with a generic boat logo and even lamer catchwords. It's a sandwich shop that wants you to think they know sandwiches better than you. Can't wait to see what wood they reclaimed to match their light fixtures.
ReplyDeleteSuch a boring joke.
I miss Box Kite. Went there with my gf weekly before they closed.
ReplyDeleteWhen they closed, most of the comments here were like "the coffee was luke warm" or "the coffee was expensive".
Quality beans aren't cheap. Good coffee isn't supposed to be boiling (unless you request extra hot).
Sad that people in NYC don't appreciate good coffee; sucks for people who do, when these places close.
Completely agree.
DeleteTheir coffee AND their milk were both stellar.
Ever business thinks they have reinvented the wheel. Good luck!
ReplyDeleteSay hello or make obeisance?
ReplyDeleteFYI artisanal has just become "artisan." Artisanal was too hard to say. Artisan isn't an adjective, but, ya know, incentivize isn't really a verb either.
ReplyDeleteAnon 2:08 , wow you really are the Coup-de-Cafe aren't you?
ReplyDeleteEnhancing the sandwich experience. Cured meats, leavened breads, artisanal cheeses ($$$$!) Ooh, craft beers too. It's an artisANAL paradise. To paraphrase John Bender from the Breakfast Club, "All the major pretentious foodie groups are represented."
ReplyDeleteHey water witch, you get your logo making skills from trying to trace the pirate and turtle to win cash?
https://yearbydesign.files.wordpress.com/2014/07/drawing-contest.jpg
I was skeptical but gave it a shot. I'm eating one of their sandwiches right now and it is INCREDIBLE. There are even tiny pickled brussell sprouts in this thing. It's insane. Just go. GO RIGHT NOW.
ReplyDelete