Thursday, December 15, 2016

October surprise on the Bowery as Drake opens shop



The lines formed early on the Bowery at Bond Street Saturday for the opening of October's Very Own, Drake's line of clothing/lifestyle brand.

The store is at 330 Bowery (aka 54 Bond St.), the historic circa-1874 building, the former Bouwerie Lane Theater...







There are other OVO locations in Los Angeles and Toronto, the Grammy-Award-winning singer-songwriter-producer's hometown.

Drake drew crowds to a pop-up shop at 208 Bowery this past August.

News of this OVO outlet first started circulating on Dec. 5...


Last fall, a John Barrett luxury hair salon, which also sold vintage Rolex watches priced to $30,000, opened here. The salon closed after just a few months in business.

Previously on EV Grieve:
330 Bowery wrapped and ready

A look at 330 Bowery, now free of its sidewalk bridge

The storefronts for rent on the Bowery

Retail space at historic 330 Bowery is for rent
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8 comments:

  1. AnonymousDecember 15, 2016 at 9:05 AM

    I didn't know Drake was also a fashion designer just a mediocre entertainer. Seriously, branding drives me crazy these days. You just need to be famous, in anyway, even someone with a bunch of YouTube followers and some corporation uses your name to sell anything. I guess working hard at your art and craft means nothing today.

    ReplyDelete
  2. AnonymousDecember 15, 2016 at 10:23 AM

    These hip-hop fashion lines all look pretty generic, like mostly Adidas ripoffs. It's all about the name I am guessing.

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  3. SpikeDecember 15, 2016 at 10:29 AM

    Love Nick Drake. More power to him!

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  4. AnonymousDecember 15, 2016 at 10:31 AM

    Hate the Drake!........Wait......Sorry, wrong cultural reference.

    ReplyDelete
  5. AnonymousDecember 15, 2016 at 12:22 PM

    So many sheeple.

    ReplyDelete
  6. AnonymousDecember 15, 2016 at 12:55 PM

    10:31 stole my line!

    ReplyDelete
  7. AnonymousDecember 15, 2016 at 3:35 PM

    Drake - they make those delicious chocolate covered Ding Dongs, right?

    ReplyDelete
  8. JillDecember 18, 2016 at 3:40 PM

    Actually that is incorrect they make Ring Dings, not Ding Dongs. If you are going to be a New Yorker get with the program.

    ReplyDelete

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