While here on 11th Street at Third Avenue... workers yesterday erected the plywood on 11th Street outside the under-construction new restaurant from Danny Meyer's Union Square Hospitality Group.
Martina is the working name for the space, which is in the former lobby of Eleventh and Third, the 12-floor residential building here.
The group applied for a beer-wine license last November (they were approved). The application (PDF!) on file at the CB3 website showed that the space will hold 13 tables with a sidewalk cafe with four tables. (The overall capacity was listed at 75 or below with nine employees.) The proposed hours were 11 a.m. to 11 p.m. Sunday through Wednesday; until 1 a.m. Thursday through Saturday.
In approving the applicant, the CB3 minutes refer to Martina as "a full-service pizza restaurant."
Previously on EV Grieve:
Danny Meyer's Union Square Hospitality Group planning Martina for 55 3rd Ave.
Full service pizza restaurant? Boo this. chichi pizza places are offensive. they don't even get the pizza right, and all other food to accompany is overpriced and small. Danny Meyer's Marta (I suppose the name Martina was chosen to bind these reputations together) is an abomination of the fun friendly pizza night out. This will be too. Thumbs down, crap part of third avenue now anyway.
ReplyDeleteI guess the chi-chi people living upstairs in that building want high-end pizza take-out from Danny Meyer. Otherwise, it makes no sense to the neighborhood, which is not short of pizzerias (including Motorino).
ReplyDeleteMartina? Wegamama? Moxey? Is this the beginning of the full frontal assault by the tourist trade? Add to that the concrete slab aka Astor Plaza with all the food boxes... God are we in for it!
ReplyDeleteI'll likely not go here as often as I don't go to Nicoletta.
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ReplyDeleteMeyer's got the deep pockets to ride out potential chichi pizza joint fails, but if Pulino's couldn't stick around, why would he expect Martina to do better?
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