Thursday, November 3, 2016

Danny Meyer's Union Square Hospitality Group planning Martina for 55 3rd Ave.



Danny Meyer's Union Square Hospitality Group, whose well-regarded establishments include Gramercy Tavern, the Modern and Union Square Cafe, have plans for a new restaurant on Third Avenue and 11th Street.

The group is applying for a new beer-wine license for 55 Third Ave., and are on this month's CB3 SLA committee docket.

According to the questionnaire (PDF!) on file at the CB3 website, the new venture is called Martina. There isn't any mention of the style of food that will be served.

The application shows that the space will hold 13 tables with a proposed sidewalk cafe with four tables. (The overall capacity is listed at 75 or below with nine employees.) The proposed hours are 11 a.m. to 11 p.m. Sunday through Wednesday; until 1 a.m. Thursday through Saturday.

Here's a look at the layout via the questionnaire...



So what space is this restaurant taking? 55 Third Ave., aka Eleventh and Third, is the 12-floor building that recently went through a top-to-bottom luxury renovation. No 55, which is between 10th Street and 11th Street, is currently home to two retail tenants: M2M, the Asian grocery chain, and The Smith. M2M is apparently moving away to make room for Wagamama. The Smith isn't going anywhere.

So where does this leave Martina? There is the building's former lobby on the 11th Street side (across the street from NYU's Third Avenue North dorm).







This month's SLA committee meeting is Monday, Nov. 14 at 6:30 p.m. CB3 will hold the meeting in the Thelma Burdick Community Room, 10 Stanton St. at the Bowery.

10 comments:

cmarrtyy said...

Wherever they shoehorn it... At least it's an adult restaurant... hopefully.

Anonymous said...

Wow, all I can say is Wow.

Anonymous said...

There was a copy-print store there that moved about two years ago so between that and the old lobby, there is room for a business on the 11th Street side of the building.

Anonymous said...

Wait, they can legally put a bar there? That's next door to a church AND directly across from a dormitory. Isn't there some rule about that?

Anonymous said...

As far as the church next door on 11th Street (assuming that's where the restaurant entrance will be) the Martina application is for a beer and wine license, which I think doesn't have the same constraint as a full liquor license. But the application has checked the box that there is no church or school within 200 feet, which is odd if they are planning to be next door!

Anonymous said...

Okay can we now start the destructive comments about Danny Meyer invading the beloved East Village with his up-scale restaurant and the tourists that will flood the already packed streets. Oh, get a life--the East Village that people opine about on this site faded long long ago. If you want to bring back drug dealers and dangerous streets--if that is what you memory is--then you don't belong in the East Village of today. The EV will never revert to what it was. Who would want it to?

Anonymous said...

10:00 calm down dude/lady. You are saying "get a life" in response to comments that haven't even been made.

Anonymous said...

The EV of years gone by was so much more rich and interesting than the description presented by the poster at 10:00 AM.

Anonymous said...

The diagram shows this to be on 11th St, behind M2M.

JQ LLC said...

at 10 AM

there's still drug dealers (um, heroin use is rampant, who do you think is buying it) and there's still violence on the streets (ask any elderly person, young woman or girl or that guy who got stabbed in the neck in broad daylight). So all these artisan, quirky theme restaurants, sports bars and coffee merchants have not improved jack shit but a fabricated market rental rate.