The retail space at the renovated (and taller by one floor) 137 Avenue C has been on the market for the past 15 or so months. The building's ground-floor was previously home to drunk-brunch hotspot Sunburnt Cow until April 2014.
Now The Commercial Observer has the scoop on the new tenant — Viking Waffles, which is opening its first retail space here. The location will also serve as Viking's wholesale manufacturing business, currently housed in Long Island City.
So what are Viking Waffles? Per the VW website:
Unlike Belgian waffles, Norwegian waffles are thinner, softer, fluffier and their heart-like shape fits conveniently in your hand making for a great snack on the go.
Viking Waffles are all-natural, gluten free, ready-to-eat and packed with 24g of protein and only 2g of sugar!
The packaged waffles are currently sold just in gyms around the city such as Barry's Bootcamp and Solace Crossfit as well as retail outlets like Westside Market on Third Avenue and 12th Street.
The broker at No. 137 noted that Benedicte Engen, a Crossfit trainer who founded Viking Waffles, only signed a five-year lease because "if their sales continue the way they’ve been going they will surely outgrow the space."
Previously on EV Grieve:
Renovations in store for 137 Avenue C, home to the Sunburnt Cow
The Sunburnt Cow closes for good at the end of this month
137 Avenue C, hollow on the inside
137 Avenue C — still standing!
137 Avenue C getting its extra floor
[Photo from April 2014]