Squish had its (heh) soft opening last week at 120 St. Mark's Place between Avenue A and First Avenue.
Owner Katherine Sprung has created a following selling her marshmallow-based creations online (and at Abigail's Bake Shop in Brooklyn). You can read more about the business at the Squish website. This is her first retail outlet, where she sells a variety of marshmallows as well as coffee, tea and hot chocolate.
Previously on EV Grieve:
Squish Marshmallows signage arrives at 120 St. Mark's Place
19 comments:
Go away, please, and take your infantile pap with you. Humans have teeth for a reason, you know.
I wish she had stayed online only. Yet another useless business for neighbors and a tourist magnet for excited young girls outside texting and OMG(ing).
This is exactly what I would expect in this neighborhood.
i hope we see one of these shops on every corner.
The question is do they toast their marshmallows or do I have to supply my own campfire?
Those look amazing. I can't wait to go.
I cannot believe there hasn't been a ska, reggae, or Phishrock band named Toasted Marshmellows, or Toasted Harshmellows.
Are they vegan?
I'm losing my appetite already.
Now all the people smoking pot can satisfy their need for munchies by getting their sugar rush in a cutesy little shop.
Stupefaction at this store. If there an on-line betting site where one can place a fiver down on when this store will disappear. I am sure that they did a good online business and that emboldened them to rent a store. I keep thinking this is something one would try once and say all right--I've tried it and I never have to step into this world again. Please go away quickly. These niche stores never seem to get the blessing of EVG readers and posters. I wonder why? Too much experience with false messiahs??
Just how many marshmallows do they have to sell to make their rent nut??? Empire biquits never did that math!!! wonder if these guy's did???
This is peak novelty. Note the moment it all turned around.
At 2:13 PM, Anonymous said:
Are they vegan?
No. (Rule of thumb: if it doesn't say it's vegan, it probably isn't.)
Seriously, if Sweet & Sara opened a storefront here—on the same block as Dun-Well Doughnuts!—it'd be all over for me. So it's just as well.
Jesus Christ people. What is it with the criticism and negativity???
I briefly met the owner the other day when I walked past the shop. She was professional, kind and warm. I didn't have time to purchase something then, but I will soon. Instead of bringing someone down, why not lift them up? Why not wish them well and remain positive? Seriously, people. I know you're here to lament your frustrations, but come on. It isn't a Starbuck's or Duane Reade. The notion of a marshmallow shop is a novelty.
Also, one last thing. What if you opened a business and someone verbally dismantled yours down? It wouldn't feel good. Unless you've purchased the product and have visited the location, keep your dark thoughts to yourself. Marshmallows are fun and delicious. Be open and kind. No more hate.
And let's welcome this business with open arms into our community.
Anon 12:18AM -- The comments section is an echo chamber. It doesn't resonate outside a dozen or so people.
I agree with Anon 12:18AM. My two kids loves this place! My daughter got the smores on a stick and my son got the marshmallow donut. We stopped in on Saturday and the woman working was friendly and the space was modern and clean, it's cute! I like that they are in our neighborhood and wish them well. We'll stop by again when we take our puppy to the dog run next weekend.
@12:18 AM: Report back after you've been there 3 or 4 times.
I would rather toast the likely clientele. Over an open flame.
Never once in my life have I heard anyone say "I am dying for a marshmallow" or "I wish there was a marshmallow store nearby." The French tourists that have invaded the neighborhood are going to love this. Oh, and Burnsy, if that's not redundant.
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