[Photo by Steven]
A worker today unveiled the signage at 120 St. Mark's Place, where Squish Marshmallows is opening in the long-empty storefront between Avenue A and First Avenue.
This is the first retail outlet for Katherine Sprung, the creator behind Squish Marshmallows. (They are available online and at Abigail's Bake Shop in Brooklyn.)
Per the Squish website:
The goal of Squish Marshmallows is to make a quality, delicious product, using natural ingredients in the marshmallow base, that makes people happy and changes the way they view the humble marshmallow. Whether you choose to enjoy the marshmallows by themselves, or use them to make the most decadent and whimsical s’mores, the idea is to simply eat them and be happy.
The previous tenant, Addiction Ink, left in 2014.
And as you may recall, 120 St. Mark's Place was once the artists collective known as The Cave. (Among other people, it was the home of the Mosaic Man.) Developer Ben Shaoul took over the property in 2006, where he earned his "sledgehammer" nickname from Curbed.