The Greecologies-Pure Green combo is now open at 152 Second Ave. between Ninth Street and 10th Street.
This is the second NYC location for Greecologies, whose menu includes a variety of grass-fed yogurts as well as desserts, coffees and teas.
Pure Green, which has multiple NYC locations, sells cold-pressed juices, smoothies and various bowls of açaí.
The building at 152-154 Second Ave. is the former Sigmund Schwartz Gramercy Park Chapel, which Icon Realty bought, gutted, added three extra floors and opened as luxury rentals.
H/T Steven!
Previously on EV Grieve:
152 2nd Ave. storefront to yield a combo Greek yogurt and smoothie shop
Did someone say "Acai bowl"??? Snausages!
ReplyDeleteKeep moving nothing to see here.
ReplyDeleteI'm not buying from any place that is retail in an Icon-owned building. That's my way of voting with my wallet.
ReplyDeletescience is wonderful
ReplyDeletethey now have "a variety of grass-fed yogurts"
i can't wait to see what the desserts, coffees and teas eat
and it's so important to know the philosophy and ethos of a coffee shop before you go there
especially when icon is the owner
Grass fed yogurt? What. Thee. Fuck?!?
ReplyDeleteLike the cows supposedly eating the grass which in turn produces this yogurt their customers will eat up this marketing pitch.
ReplyDeleteIf you want something to criticize and you think the grass-fed thing is bullshit, watch Food, Inc. A real feel-good flick.
ReplyDeleteAwful name.
ReplyDeleteGrass-fed cow yogurt - cowgurt LOL.