[Photo by Steven]
Signage went up yesterday for the combo business coming to 152 Second Ave. between Ninth Street and 10th Street — a Greecologies and Pure Green.
Here's more about Greecologies from a June 2015 New York Times feature:
Yogurt is made on the premises at Greecologies, an airy emporium in Little Italy that offers the thick and tangy strained style of Greek yogurt as well as a sweeter, unstrained variety that comes with a layer of cream on top and whey on the bottom. Both use Hudson Valley milk, as does a lovely cultured butter spread that can also be stirred into strong coffee.
The menu includes a variety of Greek yogurts as well as desserts, coffees and teas. This will be the second NYC location for Greecologies.
Here's more about Pure Green, which has multiple NYC locations, from the company website:
Pure Green's focus is to make it easy to live a healthy lifestyle. Our philosophy is everyone should experience sustained energy throughout the day. Starting your day with our cold-pressed juice, drinking our handcrafted smoothies and nutrient-rich snacks will restore your energy and RECHARGE YOUR LIFE.
This is an ultra-competitive market for juices and smoothies. For starters, one block to the north, there's the well-entrenched Juice Press on 10th Street just east of Second Avenue … and Liquiteria on Second Avenue and 11th Street ... and there's beQu Juice on Ninth Street between First Avenue and Second Avenue... with a a shop called JuiceGo opening soon directly across Ninth Street. Plus, there's Juice Vitality at 192 First Ave. between 11th Street and 12th Street ... and East Village Organic on First Avenue between Seventh Street and St. Mark's Place sells fresh juice ... as does Commodities on First Avenue between 10th Street and 11th Street. (Added: The Be Juice shop next to Basics Plus on Third Avenue between 12th Street and 13th Street.)
152-154 Second Ave. is the former Sigmund Schwartz Gramercy Park Chapel that Icon Realty bought, gutted, added three extra floors and opened as luxury rentals.