Tuesday, December 27, 2016

Fresh & Co. closes 4th Avenue location



After 21 months on the southeast corner of Fourth Avenue and 13th Street, Fresh & Co. has called it a day...



What was the kale-and-quinoa chainlet's 12th NYC location closed late last week. Fresh fans are directed to nearby locations on Broadway at Waverly and Eighth Street at Mercer...



The last tenant here, Pie Face, didn't fare much better. Before the renovation and rent increase (to $30,000), the previous tenant, Brothers Deli, didn't seem to have any issues with business.

14 comments:

Giovanni said...

I'm still waiting for Just Lettuce.

Anonymous said...

...more marshmallows?

Anonymous said...

Who would have guessed that primarily appealing to broke, fussy millennialls (who are always in search for a new experience) would have turned out like this? Shocked!

NOTORIOUS said...

I'm still waiting for the Clean Plate, where inspired people use their own creativity to imagine the meal of their choice for an experience they'll never forget. $50 a plate. All major parent credit cards accepted.

Anonymous said...

Maybe 2017 will bring an awakening that the higher prices paid for "organic" anything may not be in the best interest of one's financial health.

Anonymous said...

That one organic storefront location couldn't make it work should not be a reflection on all organic food ya morons.

Anonymous said...

I wonder how much the opening of the nearby Chop't contributed to this closure..these "healthy" chains seem to canabilize each other with their growth plans (like Jamba Juice and other juicing chains).

Anonymous said...

Free pesticides are the only vice I can afford!

Christopher Pelham said...

i liked it and got lunch there a couple times aa week and the staff were always friendly and awake. i will miss it.

Anonymous said...

As with any chain store or business closing nobody including the employees could care less. Another corporate venture selling whatever is trending and soulless will takes its place.

Anonymous said...

I ate an ordinary breakfast there once. It certainly wasn't bad but had nothing redeeming about it. Whose money goes into funding these see-if-it-sticks ventures? I mean, it's salad, right? I can't imagine a financier saying "Yeah, this is such a great concept!" in this environment of high rent and the predominance of flashy food trends.

So! Watch this space. And that one. And that one over there. Or you might miss it.

Anonymous said...

I doubt whether Chopt had an effect on the viability of this store. Chopt, after all, is on Fourth Avenue and 9th Street. The people who frequent this sort of place I don't think want to walk a few blocks for their salad. Everything needs to be at their immediate convenience.

Anonymous said...

I go to several Fresh & Cos and find them a good lunch option. This one had sub-par service and atmosphere, though.
What business can make it anywhere, these days?

Anonymous said...

That stupid sign explains why they closed - they cannibalized themselves with their other two locations "around the corner." Real cool of this company making light of one of their locations closing when x amount of their employees lost jobs and won't be reassigned to other Fresh & Co. locations.